Oakley vs Smith:Which is more popular?
In September 2026, Oakley had more branded searches than Smith among snow helmet brands in New Zealand. Oakley had about 10,300 branded searches, while Smith had 400. Oakley made up 80.6% of all snow helmet brand searches we track, and Smith accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about snow helmet brands, Smith appeared in all five answers and Oakley in one. Smith was mentioned before Oakley in every answer.
Who do people search for more?
Oakley, about 26 searches for every 1 for Smith
Who does AI mention more?
Smith, mentioned in every answer we collected
Who does AI recommend more?
Smith, named ahead of Oakley in every answer
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Top snow helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Oakley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smith was listed before Oakley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oakley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow helmet brands
5 answers
Asked ChatGPT
“Which snow helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow helmet brands in New Zealand?”
Asked ChatGPT
“What's the best snow helmet brand in New Zealand for a day on the mountain?”
Searched Google, AI Overview
“ski helmet nz”
Searched Google, AI Overview
“helmet for skiing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oakley or Smith more popular in search?
This chart shows how often people search Google for Oakley and Smith by name. Each line represents a brand's share of searches for all five snow helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oakley, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Giro | POC | Smith | Anon |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 8.9% | 5.2% | 1.8% | 1.1% |
| Nov 2025 | 85.4% | 8.1% | 5.4% | 0.91% | 0.28% |
| Dec 2025 | 86.8% | 7.3% | 4.5% | 1% | 0.43% |
| Jan 2026 | 85% | 7.6% | 4.9% | 1.6% | 0.86% |
| Feb 2026 | 83.5% | 7.9% | 5.1% | 2.5% | 0.99% |
| Mar 2026 | 82.7% | 9.3% | 5.3% | 2.1% | 0.5% |
| Apr 2026 | 83.3% | 9.6% | 5% | 1.5% | 0.57% |
| May 2026 | 81.5% | 8.9% | 6% | 2.2% | 1.3% |
| Jun 2026 | 81.3% | 8.1% | 5.4% | 3.6% | 1.6% |
| Jul 2026 | 75% | 8.9% | 5.4% | 7% | 3.7% |
| Aug 2026 | 75.1% | 9.1% | 4.8% | 6.7% | 4.3% |
| Sep 2026 | 80.6% | 8.9% | 4.9% | 3.1% | 2.4% |
How has the Oakley and Smith comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among snow helmet brands in New Zealand moved from 82.9% to 80.6%, and its estimated monthly branded searches moved from 8.1K to 10.3K.
- Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand moved from 1.8% to 3.1%, and its estimated monthly branded searches moved from 180 to 400.
How did search popularity change for New Zealand snow helmet brands in September 2026?
2 changes
In September 2026, Oakley gained share of searches among snow helmet brands in New Zealand, from 75.1% to 80.6%.
In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Oakley’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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