Snow helmet brands in New Zealand:Which are most popular?
In September 2026, Oakley was the most searched snow helmet brand in New Zealand, accounting for 80.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Giro, POC and Smith showed up in every answer. Smith was recommended most often, coming first in every response.
OakleyShare of searches 80.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
GiroShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
POCShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SmithShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AnonShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top snow helmet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Giro, POC and Smith appeared every time. Smith was recommended most often, coming first in every answer. Giro was second, and POC was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oakley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow helmet brands
5 answers
Asked ChatGPT
“Which snow helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow helmet brands in New Zealand?”
Asked ChatGPT
“What's the best snow helmet brand in New Zealand for a day on the mountain?”
Searched Google, AI Overview
“ski helmet nz”
Searched Google, AI Overview
“helmet for skiing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which snow helmet brands do people search for most?
This chart shows how often people search Google for each snow helmet brand by name. Each line represents a brand's share of searches for all five snow helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oakley, Giro, POC, Smith, Anon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Giro | POC | Smith | Anon |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 8.9% | 5.2% | 1.8% | 1.1% |
| Nov 2025 | 85.4% | 8.1% | 5.4% | 0.91% | 0.28% |
| Dec 2025 | 86.8% | 7.3% | 4.5% | 1% | 0.43% |
| Jan 2026 | 85% | 7.6% | 4.9% | 1.6% | 0.86% |
| Feb 2026 | 83.5% | 7.9% | 5.1% | 2.5% | 0.99% |
| Mar 2026 | 82.7% | 9.3% | 5.3% | 2.1% | 0.5% |
| Apr 2026 | 83.3% | 9.6% | 5% | 1.5% | 0.57% |
| May 2026 | 81.5% | 8.9% | 6% | 2.2% | 1.3% |
| Jun 2026 | 81.3% | 8.1% | 5.4% | 3.6% | 1.6% |
| Jul 2026 | 75% | 8.9% | 5.4% | 7% | 3.7% |
| Aug 2026 | 75.1% | 9.1% | 4.8% | 6.7% | 4.3% |
| Sep 2026 | 80.6% | 8.9% | 4.9% | 3.1% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 10.3K | +5.2% | +5.5 points | |
| 2, held 2nd | 8.9% | 1.1K | -4.2% | -0.2 points | |
| 3, moved from 4th to 3rd | 4.9% | 630 | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.1% | 400 | -54% | -3.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.4% | 310 | -44.6% | -1.9 points |
1.
Oakley80.6%
Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +5.5 points.
2.
Giro8.9%
Held 2nd. 1.1K estimated branded searches, -4.2% vs prior month. Share -0.2 points.
3.
POC4.9%
Moved from 4th to 3rd. 630 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Smith3.1%
Moved from 3rd to 4th. 400 estimated branded searches, -54% vs prior month. Share -3.5 points.
5.
Anon2.4%
Held 5th. 310 estimated branded searches, -44.6% vs prior month. Share -1.9 points.
Which brand is most popular in search among snow helmet brands in New Zealand?
5 brands
In September 2026, Oakley was the most searched among snow helmet brands in New Zealand, with an estimated 10.3K branded searches, 80.6% of all searches for the five we track. Giro is in 2nd place, 71.7 percentage points behind at 8.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oakley | 82.9% → 80.6% | 86.8%Dec 2025 | 75%Jul 2026 | 1st |
| Giro | 8.9% | 9.6%Apr 2026 | 7.3%Dec 2025 | 2nd |
| POC | 5.2% → 4.9% | 6%May 2026 | 4.5%Dec 2025 | 3rd |
| Smith | 1.8% → 3.1% | 7%Jul 2026 | 0.91%Nov 2025 | 4th |
| Anon | 1.1% → 2.4% | 4.3%Aug 2026 | 0.28%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oakley’s share of searches among snow helmet brands in New Zealand decreased from 82.9% to 80.6%.
- Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand increased from 1.8% to 3.1%.
- Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands in New Zealand increased from 1.1% to 2.4%.
- Across the 12 months ending September 2026, Oakley’s share of searches among snow helmet brands in New Zealand peaked at 86.8% in December 2025 and was lowest at 75% in July 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among snow helmet brands in New Zealand peaked at 9.6% in April 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, POC’s share of searches among snow helmet brands in New Zealand peaked at 6% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand peaked at 7% in July 2026 and was lowest at 0.91% in November 2025.
- Across the 12 months ending September 2026, Anon’s share of searches among snow helmet brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 0.28% in November 2025.
- Across the 12 months ending September 2026, Giro and POC held steady: their share of searches among snow helmet brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand snow helmet brands in September 2026?
5 changes
In September 2026, Oakley gained share of searches among snow helmet brands in New Zealand, from 75.1% to 80.6%.
In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%.
In September 2026, Anon lost share of searches among snow helmet brands in New Zealand, from 4.3% to 2.4%.
In September 2026, POC rose from 4th to 3rd among snow helmet brands in New Zealand.
Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.
Compare popularity between leading brands
- Oakley vs Giro: compare popularity
- Oakley vs POC: compare popularity
- Oakley vs Smith: compare popularity
- Oakley vs Anon: compare popularity
- Giro vs POC: compare popularity
- Giro vs Smith: compare popularity
- Giro vs Anon: compare popularity
- POC vs Smith: compare popularity
- POC vs Anon: compare popularity
- Smith vs Anon: compare popularity
- Compare any of these brands
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