Brandwave

How popular isGiro?

In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 2.9% of all New Zealand gravel shoes brand searches, placing Giro fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about gravel shoes brands, Giro appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Giro is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. ShimanoShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SidiShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FizikShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SpecializedShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GiroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gravel shoes brands compete with Giro?

Giro against gravel shoes brands in New Zealand, by month

Share of searches by month for Shimano, Sidi, Fizik, Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

  1. 1.Shimano

    40%

    Moved from 2nd to 1st. 140 estimated branded searches, +55.6% vs prior month. Share +10 points.

  2. 2.Sidi

    37.1%

    Moved from 1st to 2nd. 130 estimated branded searches, -7.1% vs prior month. Share -9.5 points.

  3. 3.Fizik

    14.3%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Specialized

    5.7%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

  5. 5.Giro

    2.9%

    Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Giro and its closest rivals

Every comparison with Giro

15 comparisons

How has branded search demand for Giro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
  • Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand peaked at 4% in April 2026 and was lowest at 2.7% in January 2026.
  • Across the 12 months ending September 2026, Giro fell from 4th to 5th among gravel shoes brands in New Zealand.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

4 changes

  1. In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.

  2. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

  3. In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.

  4. In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

How are Giro’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giro bike gloves
  • giro bike shoes
  • giro cycling helmet
  • giro gravel shoes
  • giro helmet
  • giro mtb shoe
  • giro snow helmet

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giro compete?

Giro is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands2nd of 58.9%Show ranking
MTB helmet brands2nd of 530.4%Show ranking
Cycling helmet brands1st of 737.5%Show ranking
Bike gloves brands6th of 61.3%Show ranking
MTB shoes brands1st of 755.6%Show ranking
Bike shoes brands5th of 62.9%Show ranking
MTB gloves brands4th of 73.3%Show ranking
Cycling shoe brands1st of 630.6%Show ranking
Gravel shoes brands5th of 52.9%Shown above
Creator with pink hair and a pink jacket

Is Giro your brand?

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