Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 3,940 times in New Zealand, about the same as the previous year. These searches made up 5.7% of all New Zealand gravel shoes brand searches, placing Specialized fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about gravel shoes brands, Specialized appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Specialized is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. ShimanoShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SidiShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FizikShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SpecializedShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GiroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Specialized is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gravel shoes brands compete with Specialized?

Specialized against gravel shoes brands in New Zealand, by month

Share of searches by month for Shimano, Sidi, Fizik, Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

  1. 1.Shimano

    40%

    Moved from 2nd to 1st. 140 estimated branded searches, +55.6% vs prior month. Share +10 points.

  2. 2.Sidi

    37.1%

    Moved from 1st to 2nd. 130 estimated branded searches, -7.1% vs prior month. Share -9.5 points.

  3. 3.Fizik

    14.3%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Specialized

    5.7%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

  5. 5.Giro

    2.9%

    Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

33 comparisons

How has branded search demand for Specialized changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand increased from 3.3% to 5.7%.
  • Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 2.7% in January 2026.
  • Across the 12 months ending September 2026, Specialized rose from 5th to 4th among gravel shoes brands in New Zealand.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

4 changes

  1. In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.

  2. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

  3. In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.

  4. In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

How are Specialized’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bike
  • specialized bikes rockhopper
  • specialized dh bike
  • specialized e bike
  • specialized ebike
  • specialized enduro bike
  • specialized gravel bike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb bikes
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road bikes
  • specialized saddle
  • specialized shoes
  • specialized youth bikes

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands2nd of 821.2%Show ranking
Downhill bike brands8th of 82.8%Show ranking
Electric mountain bike brands2nd of 521.8%Show ranking
E-bike brands2nd of 1116.9%Show ranking
Gravel bike brands1st of 435.2%Show ranking
Cycling helmet brands6th of 73.6%Show ranking
Bib shorts brands7th of 70.35%Show ranking
Bike gloves brands1st of 658%Show ranking
Bike saddle brands6th of 62.4%Show ranking
MTB shoes brands7th of 72%Show ranking
Bike shoes brands1st of 676%Show ranking
MTB gloves brands7th of 70.66%Show ranking
Cycling shoe brands4th of 611.3%Show ranking
Gravel shoes brands4th of 55.7%Shown above
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