Giant vs Specialized:Which is more popular by branded search in New Zealand?
In August 2026, Specialized had more branded searches than Giant among bike brands in New Zealand. Specialized was estimated to have 3.5K branded searches compared to Giant’s 2.9K, and held a 17.2% Share of Search versus Giant’s 14.3%.
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Which is more popular in search, Giant or Specialized?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specialized, Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Giant and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Giant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Giant’s estimated Share of Search among bike brands in New Zealand moved from 14.1% to 14.3%, and its estimated monthly branded searches moved from 2.7K to 2.9K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand moved from 17.7% to 17.2%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%.
Specialized’s estimated Share of Search among bike brands in New Zealand has lost ground for 3 months in a row, from 19.5% to 17.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Giant’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giant
15 branded search terms
- giant 24 inch bike
- giant atx mountain bike
- giant bike
- giant boulder mountain bike
- giant e bike
- giant e mountain bike
- giant full suspension bike
- giant full suspension mountain bike
- giant gravel bike
- giant liv bike
- giant mtb bikes
- giant road bike
- giant talon e bike
- giant talon mountain bike
- giant trance e bike
Specialized
16 branded search terms
- specialized allez road bike
- specialized bike
- specialized bikes rockhopper
- specialized dh bike
- specialized e bike
- specialized e mountain bike
- specialized enduro bike
- specialized full suspension mountain bike
- specialized gravel bike
- specialized mountain bike
- specialized mtb bikes
- specialized road bikes
- specialized rockhopper mountain bike
- specialized stumpjumper mountain bike
- specialized tarmac road bike
- specialized youth bikes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.