How popular isSpecialized in search?
In August 2026, there were an estimated 3.5K branded searches for Specialized in New Zealand which held steady over the last 11 months. Specialized holds 17.2% estimated Share of Search among New Zealand bike brands and is ranked 2nd of 8 competitors for search popularity.
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Which bike brands compete with Specialized?
Share of Search by month for Trek, Specialized, Merida, Giant, Smartmotion, Avanti, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 7.4K | +1.4% | -0.2 points | |
| 2, held 2nd | 17.2% | 3.5K | +1.4% | -0.1 points | |
| 3, held 3rd | 16.5% | 3.4K | +1.5% | -0.1 points | |
| 4, held 4th | 14.3% | 2.9K | +10.6% | +1.1 points | |
| 5, held 5th | 6.8% | 1.4K | +1.5% | 0 points | |
| 6, held 6th | 4.9% | 1K | -3.8% | -0.3 points | |
| 7, held 7th | 3.3% | 670 | -9.5% | -0.4 points | |
| 8, held 8th | 0.98% | 200 | -4.8% | -0.1 points |
1.
Trek36.1%
held 1st · 7.4K estimated branded searches · +1.4% vs prior month · -0.2 points
17.2%
held 2nd · 3.5K estimated branded searches · +1.4% vs prior month · -0.1 points
3.Merida
16.5%
held 3rd · 3.4K estimated branded searches · +1.5% vs prior month · -0.1 points
4.
Giant
14.3%
held 4th · 2.9K estimated branded searches · +10.6% vs prior month · +1.1 points
6.8%
held 5th · 1.4K estimated branded searches · +1.5% vs prior month · 0 points
6.
Avanti4.9%
held 6th · 1K estimated branded searches · -3.8% vs prior month · -0.3 points
7.
Cube3.3%
held 7th · 670 estimated branded searches · -9.5% vs prior month · -0.4 points
0.98%
held 8th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points
Compare search popularity between Specialized and its closest rivals
How has branded search demand for Specialized changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.4K to 3.5K.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand decreased from 17.7% to 17.2%.
- Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 14.8% in November 2025.
- Across the 11 months ending August 2026, Specialized rose from 3rd to 2nd among bike brands in New Zealand.
How did search popularity change for New Zealand bike brands in August 2026?
6 changes
In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%.
Specialized’s estimated Share of Search among bike brands in New Zealand has lost ground for 3 months in a row, from 19.5% to 17.2% in August 2026.
Estimated monthly branded searches for Trek in New Zealand rose 26.7% over 11 measured months, from 5.8K to 7.4K in August 2026.
Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026.
Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026.
Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.
How is Specialized measured?
Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- specialized allez road bike
- specialized bike
- specialized bikes rockhopper
- specialized dh bike
- specialized e bike
- specialized e mountain bike
- specialized enduro bike
- specialized full suspension mountain bike
- specialized gravel bike
- specialized mountain bike
- specialized mtb bikes
- specialized road bikes
- specialized rockhopper mountain bike
- specialized stumpjumper mountain bike
- specialized tarmac road bike
- specialized youth bikes
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Is Specialized your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.