Brandwave

How popular isVelectrix in search?

In August 2026, there were an estimated 200 branded searches for Velectrix in New Zealand which is down 35.5% over the last 11 months. Velectrix holds 0.98% estimated Share of Search among New Zealand bike brands and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Trek36.1%
  2. Specialized17.2%
  3. Merida16.5%
  4. Giant14.3%
  5. Smartmotion6.8%
  6. Avanti4.9%
  7. Cube3.3%
  8. Velectrix0.98%
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Which bike brands compete with Velectrix?

Velectrix against bike brands in New Zealand, by month

Share of Search by month for Trek, Specialized, Merida, Giant, Smartmotion, Avanti, Cube, Velectrix. The figures are in the table below the chart.

View monthly share of search table
MonthTrekSpecializedMeridaGiantSmartmotionAvantiCubeVelectrix
Oct 202530.6%17.7%20.6%14.1%8.2%4.3%2.8%1.6%
Nov 202535.7%14.8%18.8%14.1%8.2%4.8%2.7%0.97%
Dec 202534.2%15.5%18.1%14.8%7.5%5.9%3%1.1%
Jan 202630.1%17.8%18.1%14.8%8.9%6.1%2.9%1.3%
Feb 202633.3%18.5%17.3%13.4%7.5%5.8%3%1.2%
Mar 202628.5%20.5%16.6%15.5%9.2%5.2%2.9%1.6%
Apr 202630.4%20%15.8%14.7%9.2%5.3%3.1%1.4%
May 202634.2%19.5%15.4%13.9%8.2%4.9%2.9%0.93%
Jun 202636%18.1%15.2%12.8%9%4.6%3.4%0.9%
Jul 202636.3%17.3%16.5%13.2%6.8%5.2%3.7%1%
Aug 202636.1%17.2%16.5%14.3%6.8%4.9%3.3%0.98%
Sep 2026————————

  1. 1.Trek

    36.1%

    held 1st · 7.4K estimated branded searches · +1.4% vs prior month · -0.2 points

  2. 2.Specialized

    17.2%

    held 2nd · 3.5K estimated branded searches · +1.4% vs prior month · -0.1 points

  3. 3.Merida

    16.5%

    held 3rd · 3.4K estimated branded searches · +1.5% vs prior month · -0.1 points

  4. 4.Giant

    14.3%

    held 4th · 2.9K estimated branded searches · +10.6% vs prior month · +1.1 points

  5. 5.Smartmotion

    6.8%

    held 5th · 1.4K estimated branded searches · +1.5% vs prior month · 0 points

  6. 6.Avanti

    4.9%

    held 6th · 1K estimated branded searches · -3.8% vs prior month · -0.3 points

  7. 7.Cube

    3.3%

    held 7th · 670 estimated branded searches · -9.5% vs prior month · -0.4 points

  8. 8.Velectrix

    0.98%

    held 8th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

Compare search popularity between Velectrix and its closest rivals

How has branded search demand for Velectrix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Velectrix in New Zealand fell from 310 to 200.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among bike brands in New Zealand decreased from 1.6% to 0.98%.

How did search popularity change for New Zealand bike brands in August 2026?

  1. In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%.

  2. Specialized’s estimated Share of Search among bike brands in New Zealand has lost ground for 3 months in a row, from 19.5% to 17.2% in August 2026.

  3. Estimated monthly branded searches for Trek in New Zealand rose 26.7% over 11 measured months, from 5.8K to 7.4K in August 2026.

  4. Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026.

  5. Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026.

  6. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

Which e-bike brands compete with Velectrix?

Velectrix against e-bike brands in New Zealand, by month

Share of Search by month for Smartmotion, Rad Power Bikes, Velectrix, Magnum Bikes, Fiido. The figures are in the table below the chart.

View monthly share of search table
MonthSmartmotionRad Power BikesVelectrixMagnum BikesFiidoLekker
Oct 202557.1%18.7%11.4%7%5.1%0.73%
Nov 202564.3%16.4%7.5%7.5%3.3%0.98%
Dec 202562.2%15.4%9%7.9%4.9%0.75%
Jan 202659.3%17.2%8.8%9.3%4.5%0.85%
Feb 202651.1%28.8%8%6.4%5.1%0.64%
Mar 202655.4%20.8%9.5%4.8%8.8%0.63%
Apr 202661.9%16.2%9.5%5.7%6%0.75%
May 202661.6%19.5%7%6.1%5.2%0.61%
Jun 202666.6%16.4%6.6%5.6%4.2%0.7%
Jul 202656.1%22.5%8.6%7%4.9%0.82%
Aug 202659.1%17.4%8.5%8.1%6%0.85%
Sep 2026——————

  1. 1.Smartmotion

    59.1%

    held 1st · 1.4K estimated branded searches · +1.5% vs prior month · +3 points

  2. 2.Rad Power Bikes

    17.4%

    held 2nd · 410 estimated branded searches · -25.5% vs prior month · -5.1 points

  3. 3.Velectrix

    8.5%

    held 3rd · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

  4. 4.Magnum Bikes

    8.1%

    held 4th · 190 estimated branded searches · +11.8% vs prior month · +1.1 points

  5. 5.Fiido

    6%

    held 5th · 140 estimated branded searches · +16.7% vs prior month · +1 points

  6. 6.Lekker

    0.85%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Velectrix and its closest rivals

How has branded search demand for Velectrix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand decreased from 11.4% to 8.5%.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 6.6% in June 2026.

How did search popularity change for New Zealand e-bike brands in August 2026?

  1. In August 2026, Smartmotion gained estimated Share of Search among e-bike brands in New Zealand, from 56.1% to 59.1%.

  2. In August 2026, Magnum Bikes gained estimated Share of Search among e-bike brands in New Zealand, from 7% to 8.1%.

  3. In August 2026, Fiido gained estimated Share of Search among e-bike brands in New Zealand, from 4.9% to 6%.

  4. In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands in New Zealand, from 22.5% to 17.4%.

  5. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How is Velectrix measured?

Brandwave collects information about searches that people make online using Velectrix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • velectrix
  • velectrix bike
  • velectrix ebike
  • velectrix mountain bike
  • velectrix nz

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