Brandwave

Magnum Bikes vs Velectrix:Which is more popular by branded search in New Zealand?

In August 2026, Magnum Bikes and Velectrix were level on Share of Search among e-bike brands in New Zealand, with an estimated 190 versus 200 branded searches, at 8.1% and 8.5% estimated Share of Search.

Share of Search among e-bike brands in New Zealand in August 2026Which is more popular in search, Magnum Bikes or Velectrix?
Magnum Bikes8.1%190 searches
vs
Velectrix8.5%200 searches

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Which is more popular in search, Magnum Bikes or Velectrix?

Compare the e-bike brands New Zealand riders commute and ride trails on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Magnum Bikes and Velectrix among e-bike brands in New Zealand, by month

Share of Search by month for Velectrix, Magnum Bikes. The figures are in the table below the chart.

View monthly share of search table
MonthSmartmotionRad Power BikesVelectrixMagnum BikesFiidoLekker
Oct 202557.1%18.7%11.4%7%5.1%0.73%
Nov 202564.3%16.4%7.5%7.5%3.3%0.98%
Dec 202562.2%15.4%9%7.9%4.9%0.75%
Jan 202659.3%17.2%8.8%9.3%4.5%0.85%
Feb 202651.1%28.8%8%6.4%5.1%0.64%
Mar 202655.4%20.8%9.5%4.8%8.8%0.63%
Apr 202661.9%16.2%9.5%5.7%6%0.75%
May 202661.6%19.5%7%6.1%5.2%0.61%
Jun 202666.6%16.4%6.6%5.6%4.2%0.7%
Jul 202656.1%22.5%8.6%7%4.9%0.82%
Aug 202659.1%17.4%8.5%8.1%6%0.85%
Sep 2026——————

How has the Magnum Bikes and Velectrix comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Magnum Bikes took it in January 2026, Velectrix took it in February 2026.
  • Across the 11 months ending August 2026, Magnum Bikes’ estimated Share of Search among e-bike brands in New Zealand moved from 7% to 8.1%, and its estimated monthly branded searches held steady at 190.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand moved from 11.4% to 8.5%, and its estimated monthly branded searches moved from 310 to 200.

How did search popularity change for New Zealand e-bike brands in August 2026?

  1. In August 2026, Magnum Bikes gained estimated Share of Search among e-bike brands in New Zealand, from 7% to 8.1%.

  2. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Magnum Bikes’ and Velectrix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magnum Bikes

3 branded search terms

  • magnum bike
  • magnum ebike
  • peak magnum ebike

Velectrix

5 branded search terms

  • velectrix
  • velectrix bike
  • velectrix ebike
  • velectrix mountain bike
  • velectrix nz

How the Brand Demand Index is measured

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