Brandwave

E-bike brands in New Zealand:Which brands are most popular in search?

In August 2026, Smartmotion was the most searched among e-bike brands in New Zealand, with an estimated 1.4K branded searches and 59.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Smartmotion59.1%
  2. Rad Power Bikes17.4%
  3. Velectrix8.5%
  4. Magnum Bikes8.1%
  5. Fiido6%
  6. Lekker0.85%

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Share of SearchLeaderboard

Compare the e-bike brands New Zealand riders commute and ride trails on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among e-bike brands in New Zealand, by month

Share of Search by month for Smartmotion, Rad Power Bikes, Velectrix, Magnum Bikes, Fiido. The figures are in the table below the chart.

View monthly share of search table
MonthSmartmotionRad Power BikesVelectrixMagnum BikesFiidoLekker
Oct 202557.1%18.7%11.4%7%5.1%0.73%
Nov 202564.3%16.4%7.5%7.5%3.3%0.98%
Dec 202562.2%15.4%9%7.9%4.9%0.75%
Jan 202659.3%17.2%8.8%9.3%4.5%0.85%
Feb 202651.1%28.8%8%6.4%5.1%0.64%
Mar 202655.4%20.8%9.5%4.8%8.8%0.63%
Apr 202661.9%16.2%9.5%5.7%6%0.75%
May 202661.6%19.5%7%6.1%5.2%0.61%
Jun 202666.6%16.4%6.6%5.6%4.2%0.7%
Jul 202656.1%22.5%8.6%7%4.9%0.82%
Aug 202659.1%17.4%8.5%8.1%6%0.85%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Smartmotion

    59.1%

    held 1st · 1.4K estimated branded searches · +1.5% vs prior month · +3 points

  2. 2.Rad Power Bikes

    17.4%

    held 2nd · 410 estimated branded searches · -25.5% vs prior month · -5.1 points

  3. 3.Velectrix

    8.5%

    held 3rd · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

  4. 4.Magnum Bikes

    8.1%

    held 4th · 190 estimated branded searches · +11.8% vs prior month · +1.1 points

  5. 5.Fiido

    6%

    held 5th · 140 estimated branded searches · +16.7% vs prior month · +1 points

  6. 6.Lekker

    0.85%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among e-bike brands in New Zealand?

In August 2026, Smartmotion was the most searched among e-bike brands in New Zealand, with an estimated 1.4K branded searches and 59.1% estimated Share of Search within this set. Rad Power Bikes is in 2nd place, 41.7 percentage points behind at 17.4% Share of Search.

New Zealand e-bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smartmotion57.1% → 59.1%66.6%Jun 202651.1%Feb 20261st
Rad Power Bikes18.7% → 17.4%28.8%Feb 202615.4%Dec 20252nd
Velectrix11.4% → 8.5%11.4%Oct 20256.6%Jun 20263rd
Magnum Bikes7% → 8.1%9.3%Jan 20264.8%Mar 20264th
Fiido5.1% → 6%8.8%Mar 20263.3%Nov 20255th
Lekker0.73% → 0.85%0.98%Nov 20250.61%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among e-bike brands in New Zealand increased from 57.1% to 59.1%.
  • Across the 11 months ending August 2026, Rad Power Bikes’ estimated Share of Search among e-bike brands in New Zealand decreased from 18.7% to 17.4%.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand decreased from 11.4% to 8.5%.
  • Across the 11 months ending August 2026, Magnum Bikes’ estimated Share of Search among e-bike brands in New Zealand increased from 7% to 8.1%.
  • Across the 11 months ending August 2026, Fiido’s estimated Share of Search among e-bike brands in New Zealand increased from 5.1% to 6%.
  • Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among e-bike brands in New Zealand peaked at 66.6% in June 2026 and was lowest at 51.1% in February 2026.
  • Across the 11 months ending August 2026, Rad Power Bikes’ estimated Share of Search among e-bike brands in New Zealand peaked at 28.8% in February 2026 and was lowest at 15.4% in December 2025.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 6.6% in June 2026.
  • Across the 11 months ending August 2026, Magnum Bikes’ estimated Share of Search among e-bike brands in New Zealand peaked at 9.3% in January 2026 and was lowest at 4.8% in March 2026.
  • Across the 11 months ending August 2026, Fiido’s estimated Share of Search among e-bike brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Lekker held steady: its estimated Share of Search among e-bike brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand e-bike brands in August 2026?

  1. In August 2026, Smartmotion gained estimated Share of Search among e-bike brands in New Zealand, from 56.1% to 59.1%.

  2. In August 2026, Magnum Bikes gained estimated Share of Search among e-bike brands in New Zealand, from 7% to 8.1%.

  3. In August 2026, Fiido gained estimated Share of Search among e-bike brands in New Zealand, from 4.9% to 6%.

  4. In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands in New Zealand, from 22.5% to 17.4%.

  5. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

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