Brandwave

Smartmotion vs Velectrix:Which is more popular by branded search in New Zealand?

In August 2026, Smartmotion had more branded searches than Velectrix among bike brands in New Zealand. Smartmotion was estimated to have 1.4K branded searches compared to Velectrix’s 200, and held a 6.8% Share of Search versus Velectrix’s 0.98%.

Share of Search among bike brands in New Zealand in August 2026Which is more popular in search, Smartmotion or Velectrix?
Smartmotion6.8%1.4K searches
vs
Velectrix0.98%200 searches

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Which is more popular in search, Smartmotion or Velectrix?

Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Smartmotion and Velectrix among bike brands in New Zealand, by month

Share of Search by month for Smartmotion, Velectrix. The figures are in the table below the chart.

View monthly share of search table
MonthTrekSpecializedMeridaGiantSmartmotionAvantiCubeVelectrix
Oct 202530.6%17.7%20.6%14.1%8.2%4.3%2.8%1.6%
Nov 202535.7%14.8%18.8%14.1%8.2%4.8%2.7%0.97%
Dec 202534.2%15.5%18.1%14.8%7.5%5.9%3%1.1%
Jan 202630.1%17.8%18.1%14.8%8.9%6.1%2.9%1.3%
Feb 202633.3%18.5%17.3%13.4%7.5%5.8%3%1.2%
Mar 202628.5%20.5%16.6%15.5%9.2%5.2%2.9%1.6%
Apr 202630.4%20%15.8%14.7%9.2%5.3%3.1%1.4%
May 202634.2%19.5%15.4%13.9%8.2%4.9%2.9%0.93%
Jun 202636%18.1%15.2%12.8%9%4.6%3.4%0.9%
Jul 202636.3%17.3%16.5%13.2%6.8%5.2%3.7%1%
Aug 202636.1%17.2%16.5%14.3%6.8%4.9%3.3%0.98%
Sep 2026————————

How has the Smartmotion and Velectrix comparison changed over the last 12 months?

  • Smartmotion was ahead of Velectrix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among bike brands in New Zealand moved from 1.6% to 0.98%, and its estimated monthly branded searches moved from 310 to 200.

How did search popularity change for New Zealand bike brands in August 2026?

  1. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

  2. Estimated monthly branded searches for Smartmotion in New Zealand fell 10.9% over 11 measured months, from 1.6K to 1.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Smartmotion’s and Velectrix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smartmotion

8 branded search terms

  • electrify nz
  • smartmotion
  • smartmotion bike
  • smartmotion e bike
  • smartmotion e city
  • smartmotion nz
  • smartmotion xcity
  • smartmotion xcity neo

Velectrix

5 branded search terms

  • velectrix
  • velectrix bike
  • velectrix ebike
  • velectrix mountain bike
  • velectrix nz

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.