Brandwave

Bike brands in New Zealand:Which brands are most popular in search?

In August 2026, Trek was the most searched among bike brands in New Zealand, with an estimated 7.4K branded searches and 36.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Trek36.1%
  2. Specialized17.2%
  3. Merida16.5%
  4. Giant14.3%
  5. Smartmotion6.8%
  6. Avanti4.9%
  7. Cube3.3%
  8. Velectrix0.98%

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Share of SearchLeaderboard

Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bike brands in New Zealand, by month

Share of Search by month for Trek, Specialized, Merida, Giant, Smartmotion, Avanti, Cube. The figures are in the table below the chart.

View monthly share of search table
MonthTrekSpecializedMeridaGiantSmartmotionAvantiCubeVelectrix
Oct 202530.6%17.7%20.6%14.1%8.2%4.3%2.8%1.6%
Nov 202535.7%14.8%18.8%14.1%8.2%4.8%2.7%0.97%
Dec 202534.2%15.5%18.1%14.8%7.5%5.9%3%1.1%
Jan 202630.1%17.8%18.1%14.8%8.9%6.1%2.9%1.3%
Feb 202633.3%18.5%17.3%13.4%7.5%5.8%3%1.2%
Mar 202628.5%20.5%16.6%15.5%9.2%5.2%2.9%1.6%
Apr 202630.4%20%15.8%14.7%9.2%5.3%3.1%1.4%
May 202634.2%19.5%15.4%13.9%8.2%4.9%2.9%0.93%
Jun 202636%18.1%15.2%12.8%9%4.6%3.4%0.9%
Jul 202636.3%17.3%16.5%13.2%6.8%5.2%3.7%1%
Aug 202636.1%17.2%16.5%14.3%6.8%4.9%3.3%0.98%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Trek

    36.1%

    held 1st · 7.4K estimated branded searches · +1.4% vs prior month · -0.2 points

  2. 2.Specialized

    17.2%

    held 2nd · 3.5K estimated branded searches · +1.4% vs prior month · -0.1 points

  3. 3.Merida

    16.5%

    held 3rd · 3.4K estimated branded searches · +1.5% vs prior month · -0.1 points

  4. 4.Giant

    14.3%

    held 4th · 2.9K estimated branded searches · +10.6% vs prior month · +1.1 points

  5. 5.Smartmotion

    6.8%

    held 5th · 1.4K estimated branded searches · +1.5% vs prior month · 0 points

  6. 6.Avanti

    4.9%

    held 6th · 1K estimated branded searches · -3.8% vs prior month · -0.3 points

  7. 7.Cube

    3.3%

    held 7th · 670 estimated branded searches · -9.5% vs prior month · -0.4 points

  8. 8.Velectrix

    0.98%

    held 8th · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among bike brands in New Zealand?

In August 2026, Trek was the most searched among bike brands in New Zealand, with an estimated 7.4K branded searches and 36.1% estimated Share of Search within this set. Specialized is in 2nd place, 18.9 percentage points behind at 17.2% Share of Search.

New Zealand bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trek30.6% → 36.1%36.3%Jul 202628.5%Mar 20261st
Specialized17.7% → 17.2%20.5%Mar 202614.8%Nov 20253rd → 2nd
Merida20.6% → 16.5%20.6%Oct 202515.2%Jun 20262nd → 3rd
Giant14.1% → 14.3%15.5%Mar 202612.8%Jun 20264th
Smartmotion8.2% → 6.8%9.2%Apr 20266.8%Aug 20265th
Avanti4.3% → 4.9%6.1%Jan 20264.3%Oct 20256th
Cube2.8% → 3.3%3.7%Jul 20262.7%Nov 20257th
Velectrix1.6% → 0.98%1.6%Oct 20250.9%Jun 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand increased from 30.6% to 36.1%.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand decreased from 17.7% to 17.2%.
  • Across the 11 months ending August 2026, Merida’s estimated Share of Search among bike brands in New Zealand decreased from 20.6% to 16.5%.
  • Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand decreased from 8.2% to 6.8%.
  • Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand increased from 4.3% to 4.9%.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among bike brands in New Zealand decreased from 1.6% to 0.98%.
  • Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand peaked at 36.3% in July 2026 and was lowest at 28.5% in March 2026.
  • Across the 11 months ending August 2026, Specialized’s estimated Share of Search among bike brands in New Zealand peaked at 20.5% in March 2026 and was lowest at 14.8% in November 2025.
  • Across the 11 months ending August 2026, Merida’s estimated Share of Search among bike brands in New Zealand peaked at 20.6% in October 2025 and was lowest at 15.2% in June 2026.
  • Across the 11 months ending August 2026, Giant’s estimated Share of Search among bike brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 12.8% in June 2026.
  • Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand peaked at 9.2% in April 2026 and was lowest at 6.8% in August 2026.
  • Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand peaked at 6.1% in January 2026 and was lowest at 4.3% in October 2025.
  • Across the 11 months ending August 2026, Specialized rose from 3rd to 2nd among bike brands in New Zealand.
  • Across the 11 months ending August 2026, Merida fell from 2nd to 3rd among bike brands in New Zealand.
  • Across the 11 months ending August 2026, Giant and Cube held steady: their estimated Share of Search among bike brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand bike brands in August 2026?

  1. In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%.

  2. Specialized’s estimated Share of Search among bike brands in New Zealand has lost ground for 3 months in a row, from 19.5% to 17.2% in August 2026.

  3. Estimated monthly branded searches for Trek in New Zealand rose 26.7% over 11 measured months, from 5.8K to 7.4K in August 2026.

  4. Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026.

  5. Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026.

  6. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

  7. Estimated monthly branded searches for Merida in New Zealand fell 14.2% over 11 measured months, from 3.9K to 3.4K in August 2026.

  8. Estimated monthly branded searches for Smartmotion in New Zealand fell 10.9% over 11 measured months, from 1.6K to 1.4K in August 2026.

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