Smartmotion vs Trek:Which is more popular by branded search in New Zealand?
In August 2026, Trek had more branded searches than Smartmotion among bike brands in New Zealand. Trek was estimated to have 7.4K branded searches compared to Smartmotion’s 1.4K, and held a 36.1% Share of Search versus Smartmotion’s 6.8%.
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Which is more popular in search, Smartmotion or Trek?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trek, Smartmotion. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Smartmotion and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of Smartmotion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among bike brands in New Zealand moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bike brands in New Zealand moved from 30.6% to 36.1%, and its estimated monthly branded searches moved from 5.8K to 7.4K.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
Estimated monthly branded searches for Trek in New Zealand rose 26.7% over 11 measured months, from 5.8K to 7.4K in August 2026.
Estimated monthly branded searches for Smartmotion in New Zealand fell 10.9% over 11 measured months, from 1.6K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smartmotion’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smartmotion
8 branded search terms
- electrify nz
- smartmotion
- smartmotion bike
- smartmotion e bike
- smartmotion e city
- smartmotion nz
- smartmotion xcity
- smartmotion xcity neo
Trek
19 branded search terms
- trek 12 inch bike
- trek 16 inch bike
- trek 20 inch bike
- trek 24 inch bike
- trek bike
- trek bike marlin 6
- trek bike sizing
- trek dh bike
- trek e bike
- trek e mountain bike
- trek full suspension bike
- trek full suspension mountain bike
- trek gravel bike
- trek marlin 4 mountain bike
- trek marlin 5 mountain bike
- trek marlin mountain bike
- trek mtb bikes
- trek road bike
- trek youth bikes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.