Brandwave

How popular isLekker in search?

In August 2026, there were an estimated 20 branded searches for Lekker in New Zealand which held steady over the last 11 months. Lekker holds 0.85% estimated Share of Search among New Zealand e-bike brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Smartmotion59.1%
  2. Rad Power Bikes17.4%
  3. Velectrix8.5%
  4. Magnum Bikes8.1%
  5. Fiido6%
  6. Lekker0.85%
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Which e-bike brands compete with Lekker?

Lekker against e-bike brands in New Zealand, by month

Share of Search by month for Smartmotion, Rad Power Bikes, Velectrix, Magnum Bikes, Fiido, Lekker. The figures are in the table below the chart.

View monthly share of search table
MonthSmartmotionRad Power BikesVelectrixMagnum BikesFiidoLekker
Oct 202557.1%18.7%11.4%7%5.1%0.73%
Nov 202564.3%16.4%7.5%7.5%3.3%0.98%
Dec 202562.2%15.4%9%7.9%4.9%0.75%
Jan 202659.3%17.2%8.8%9.3%4.5%0.85%
Feb 202651.1%28.8%8%6.4%5.1%0.64%
Mar 202655.4%20.8%9.5%4.8%8.8%0.63%
Apr 202661.9%16.2%9.5%5.7%6%0.75%
May 202661.6%19.5%7%6.1%5.2%0.61%
Jun 202666.6%16.4%6.6%5.6%4.2%0.7%
Jul 202656.1%22.5%8.6%7%4.9%0.82%
Aug 202659.1%17.4%8.5%8.1%6%0.85%
Sep 2026——————

  1. 1.Smartmotion

    59.1%

    held 1st · 1.4K estimated branded searches · +1.5% vs prior month · +3 points

  2. 2.Rad Power Bikes

    17.4%

    held 2nd · 410 estimated branded searches · -25.5% vs prior month · -5.1 points

  3. 3.Velectrix

    8.5%

    held 3rd · 200 estimated branded searches · -4.8% vs prior month · -0.1 points

  4. 4.Magnum Bikes

    8.1%

    held 4th · 190 estimated branded searches · +11.8% vs prior month · +1.1 points

  5. 5.Fiido

    6%

    held 5th · 140 estimated branded searches · +16.7% vs prior month · +1 points

  6. 6.Lekker

    0.85%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Lekker and its closest rivals

How has branded search demand for Lekker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lekker in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, Lekker’s estimated Share of Search among e-bike brands in New Zealand held steady, from 0.73% to 0.85%.

How did search popularity change for New Zealand e-bike brands in August 2026?

  1. In August 2026, Smartmotion gained estimated Share of Search among e-bike brands in New Zealand, from 56.1% to 59.1%.

  2. In August 2026, Magnum Bikes gained estimated Share of Search among e-bike brands in New Zealand, from 7% to 8.1%.

  3. In August 2026, Fiido gained estimated Share of Search among e-bike brands in New Zealand, from 4.9% to 6%.

  4. In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands in New Zealand, from 22.5% to 17.4%.

  5. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How is Lekker measured?

Brandwave collects information about searches that people make online using Lekker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lekker bike
  • lekker e bike
  • lekker ebike

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How the Brand Demand Index is measured

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