Brandwave

Rad Power Bikes vs Velectrix:Which is more popular by branded search in New Zealand?

In August 2026, Rad Power Bikes had more branded searches than Velectrix among e-bike brands in New Zealand. Rad Power Bikes was estimated to have 410 branded searches compared to Velectrix’s 200, and held a 17.4% Share of Search versus Velectrix’s 8.5%.

Share of Search among e-bike brands in New Zealand in August 2026Which is more popular in search, Rad Power Bikes or Velectrix?
Rad Power Bikes17.4%410 searches
vs
Velectrix8.5%200 searches

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Which is more popular in search, Rad Power Bikes or Velectrix?

Compare the e-bike brands New Zealand riders commute and ride trails on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rad Power Bikes and Velectrix among e-bike brands in New Zealand, by month

Share of Search by month for Rad Power Bikes, Velectrix. The figures are in the table below the chart.

View monthly share of search table
MonthSmartmotionRad Power BikesVelectrixMagnum BikesFiidoLekker
Oct 202557.1%18.7%11.4%7%5.1%0.73%
Nov 202564.3%16.4%7.5%7.5%3.3%0.98%
Dec 202562.2%15.4%9%7.9%4.9%0.75%
Jan 202659.3%17.2%8.8%9.3%4.5%0.85%
Feb 202651.1%28.8%8%6.4%5.1%0.64%
Mar 202655.4%20.8%9.5%4.8%8.8%0.63%
Apr 202661.9%16.2%9.5%5.7%6%0.75%
May 202661.6%19.5%7%6.1%5.2%0.61%
Jun 202666.6%16.4%6.6%5.6%4.2%0.7%
Jul 202656.1%22.5%8.6%7%4.9%0.82%
Aug 202659.1%17.4%8.5%8.1%6%0.85%
Sep 2026——————

How has the Rad Power Bikes and Velectrix comparison changed over the last 12 months?

How did search popularity change for New Zealand e-bike brands in August 2026?

  1. In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands in New Zealand, from 22.5% to 17.4%.

  2. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Rad Power Bikes’ and Velectrix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rad Power Bikes

6 branded search terms

  • rad power bikes
  • rad power bikes e bike
  • rad power bikes ebike
  • rad power bikes near me
  • rad power bikes nz
  • radpowerbikes

Velectrix

5 branded search terms

  • velectrix
  • velectrix bike
  • velectrix ebike
  • velectrix mountain bike
  • velectrix nz

How the Brand Demand Index is measured

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