Brandwave

Avanti vs Velectrix:Which is more popular by branded search in New Zealand?

In August 2026, Avanti had more branded searches than Velectrix among bike brands in New Zealand. Avanti was estimated to have 1K branded searches compared to Velectrix’s 200, and held a 4.9% Share of Search versus Velectrix’s 0.98%.

Share of Search among bike brands in New Zealand in August 2026Which is more popular in search, Avanti or Velectrix?
Avanti4.9%1K searches
vs
Velectrix0.98%200 searches

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Which is more popular in search, Avanti or Velectrix?

Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Avanti and Velectrix among bike brands in New Zealand, by month

Share of Search by month for Avanti, Velectrix. The figures are in the table below the chart.

View monthly share of search table
MonthTrekSpecializedMeridaGiantSmartmotionAvantiCubeVelectrix
Oct 202530.6%17.7%20.6%14.1%8.2%4.3%2.8%1.6%
Nov 202535.7%14.8%18.8%14.1%8.2%4.8%2.7%0.97%
Dec 202534.2%15.5%18.1%14.8%7.5%5.9%3%1.1%
Jan 202630.1%17.8%18.1%14.8%8.9%6.1%2.9%1.3%
Feb 202633.3%18.5%17.3%13.4%7.5%5.8%3%1.2%
Mar 202628.5%20.5%16.6%15.5%9.2%5.2%2.9%1.6%
Apr 202630.4%20%15.8%14.7%9.2%5.3%3.1%1.4%
May 202634.2%19.5%15.4%13.9%8.2%4.9%2.9%0.93%
Jun 202636%18.1%15.2%12.8%9%4.6%3.4%0.9%
Jul 202636.3%17.3%16.5%13.2%6.8%5.2%3.7%1%
Aug 202636.1%17.2%16.5%14.3%6.8%4.9%3.3%0.98%
Sep 2026————————

How has the Avanti and Velectrix comparison changed over the last 12 months?

  • Avanti was ahead of Velectrix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 820 to 1K.
  • Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among bike brands in New Zealand moved from 1.6% to 0.98%, and its estimated monthly branded searches moved from 310 to 200.

How did search popularity change for New Zealand bike brands in August 2026?

  1. Estimated monthly branded searches for Avanti in New Zealand rose 23.2% over 11 measured months, from 820 to 1K in August 2026.

  2. Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Avanti’s and Velectrix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avanti

13 branded search terms

  • avanti bike
  • avanti black thunder bike
  • avanti black thunder mountain bike
  • avanti discovery bike
  • avanti discovery e bike
  • avanti e bike
  • avanti giro road bike
  • avanti gravel bike
  • avanti montari e bike
  • avanti montari mountain bike
  • avanti monza road bike
  • avanti mountain bike
  • avanti road bike

Velectrix

5 branded search terms

  • velectrix
  • velectrix bike
  • velectrix ebike
  • velectrix mountain bike
  • velectrix nz

How the Brand Demand Index is measured

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