Bib shorts brands in New Zealand:Which are most popular?
In September 2026, MAAP was the most searched bib shorts brand in New Zealand, accounting for 39.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Rapha showed up in every answer. Assos was recommended most often, coming first in three out of four responses that gave a list.
MAAPShare of searches 39.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RaphaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
TineliShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EnduraShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CastelliShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bib shorts brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rapha appeared every time. Assos was recommended most often, coming first in three out of four answers that gave a list. Castelli was second, and MAAP was third. Endura, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bib shorts brands in New Zealand?”
Asked ChatGPT
“What's the best bib shorts brand in New Zealand for long rides?”
Searched Google, AI Overview
“bib shorts nz”
Searched Google, AI Overview
“cycling bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bib shorts brands do people search for most?
This chart shows how often people search Google for each bib shorts brand by name. Each line represents a brand's share of searches for all seven bib shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAAP, Rapha, Tineli, Endura, Castelli, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Endura | Castelli | Assos | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 26.8% | 14.3% | 7.7% | 8.8% | 5.9% | 0.37% |
| Nov 2025 | 45.2% | 23% | 12.8% | 5.6% | 6.1% | 7% | 0.27% |
| Dec 2025 | 41.4% | 24.1% | 13.4% | 5.9% | 6.6% | 8.3% | 0.34% |
| Jan 2026 | 39.9% | 29.6% | 10.6% | 7% | 6.3% | 6.3% | 0.33% |
| Feb 2026 | 39.3% | 26.2% | 11% | 7.2% | 7.6% | 8.3% | 0.34% |
| Mar 2026 | 43.3% | 23.7% | 10% | 8.1% | 7.2% | 7.5% | 0.31% |
| Apr 2026 | 38.5% | 25.6% | 10.3% | 8.3% | 9.3% | 7.7% | 0.32% |
| May 2026 | 38.5% | 28.6% | 9.3% | 5% | 10.8% | 7.6% | 0.29% |
| Jun 2026 | 44% | 25.3% | 8.2% | 6.6% | 9.5% | 6% | 0.32% |
| Jul 2026 | 39.2% | 27.5% | 11% | 7.2% | 8.2% | 6.5% | 0.34% |
| Aug 2026 | 33.1% | 27% | 10.8% | 13.2% | 7.4% | 8.1% | 0.34% |
| Sep 2026 | 39.7% | 27.9% | 11.1% | 7.3% | 7% | 6.6% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 1.1K | +16.3% | +6.6 points | |
| 2, held 2nd | 27.9% | 800 | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 11.1% | 320 | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 210 | -46.2% | -5.9 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7% | 200 | -9.1% | -0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.6% | 190 | -20.8% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 10 | 0% | 0 points |
1.
MAAP39.7%
Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +6.6 points.
2.
Rapha27.9%
Held 2nd. 800 estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Tineli11.1%
Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Endura7.3%
Moved from 3rd to 4th. 210 estimated branded searches, -46.2% vs prior month. Share -5.9 points.
5.
Castelli7%
Moved from 6th to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -0.5 points.
6.
Assos6.6%
Moved from 5th to 6th. 190 estimated branded searches, -20.8% vs prior month. Share -1.5 points.
0.35%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among bib shorts brands in New Zealand?
7 brands
In September 2026, MAAP was the most searched among bib shorts brands in New Zealand, with an estimated 1.1K branded searches, 39.7% of all searches for the seven we track. Rapha is in 2nd place, 11.8 percentage points behind at 27.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| MAAP | 36% → 39.7% | 45.2%Nov 2025 | 33.1%Aug 2026 | 1st |
| Rapha | 26.8% → 27.9% | 29.6%Jan 2026 | 23%Nov 2025 | 2nd |
| Tineli | 14.3% → 11.1% | 14.3%Oct 2025 | 8.2%Jun 2026 | 3rd |
| Endura | 7.7% → 7.3% | 13.2%Aug 2026 | 5%May 2026 | 5th → 4th |
| Castelli | 8.8% → 7% | 10.8%May 2026 | 6.1%Nov 2025 | 4th → 5th |
| Assos | 5.9% → 6.6% | 8.3%Dec 2025 | 5.9%Oct 2025 | 6th |
| Specialized | 0.37% → 0.35% | 0.37%Oct 2025 | 0.27%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, MAAP’s share of searches among bib shorts brands in New Zealand increased from 36% to 39.7%.
- Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand increased from 26.8% to 27.9%.
- Across the 12 months ending September 2026, Tineli’s share of searches among bib shorts brands in New Zealand decreased from 14.3% to 11.1%.
- Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand decreased from 8.8% to 7%.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand increased from 5.9% to 6.6%.
- Across the 12 months ending September 2026, MAAP’s share of searches among bib shorts brands in New Zealand peaked at 45.2% in November 2025 and was lowest at 33.1% in August 2026.
- Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand peaked at 29.6% in January 2026 and was lowest at 23% in November 2025.
- Across the 12 months ending September 2026, Tineli’s share of searches among bib shorts brands in New Zealand peaked at 14.3% in October 2025 and was lowest at 8.2% in June 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among bib shorts brands in New Zealand peaked at 13.2% in August 2026 and was lowest at 5% in May 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand peaked at 8.3% in December 2025 and was lowest at 5.9% in October 2025.
- Across the 12 months ending September 2026, Endura rose from 5th to 4th among bib shorts brands in New Zealand.
- Across the 12 months ending September 2026, Castelli fell from 4th to 5th among bib shorts brands in New Zealand.
- Across the 12 months ending September 2026, Specialized held steady: its share of searches among bib shorts brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand bib shorts brands in September 2026?
6 changes
In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.
In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.
In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.
Compare popularity between leading brands
- MAAP vs Rapha: compare popularity
- MAAP vs Tineli: compare popularity
- MAAP vs Endura: compare popularity
- MAAP vs Castelli: compare popularity
- Rapha vs Tineli: compare popularity
- Rapha vs Endura: compare popularity
- Rapha vs Castelli: compare popularity
- Tineli vs Endura: compare popularity
- Tineli vs Castelli: compare popularity
- Endura vs Castelli: compare popularity
- Compare any of these brands
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