Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 3,940 times in New Zealand, about the same as the previous year. These searches made up 0.35% of all New Zealand bib shorts brand searches, placing Specialized seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about bib shorts brands, Specialized appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Specialized is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. MAAPShare of searches 39.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RaphaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TineliShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EnduraShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SpecializedShare of searches 0.35%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top bib shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Specialized is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. MAAP3rd
  4. Rapha4th
  5. Tineli5th
  6. Specialized6th
  7. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bib shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bib shorts brands compete with Specialized?

Specialized against bib shorts brands in New Zealand, by month

Share of searches by month for MAAP, Rapha, Tineli, Endura, Castelli, Assos, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthMAAPRaphaTineliEnduraCastelliAssosSpecialized
Oct 202536%26.8%14.3%7.7%8.8%5.9%0.37%
Nov 202545.2%23%12.8%5.6%6.1%7%0.27%
Dec 202541.4%24.1%13.4%5.9%6.6%8.3%0.34%
Jan 202639.9%29.6%10.6%7%6.3%6.3%0.33%
Feb 202639.3%26.2%11%7.2%7.6%8.3%0.34%
Mar 202643.3%23.7%10%8.1%7.2%7.5%0.31%
Apr 202638.5%25.6%10.3%8.3%9.3%7.7%0.32%
May 202638.5%28.6%9.3%5%10.8%7.6%0.29%
Jun 202644%25.3%8.2%6.6%9.5%6%0.32%
Jul 202639.2%27.5%11%7.2%8.2%6.5%0.34%
Aug 202633.1%27%10.8%13.2%7.4%8.1%0.34%
Sep 202639.7%27.9%11.1%7.3%7%6.6%0.35%

  1. 1.MAAP

    39.7%

    Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +6.6 points.

  2. 2.Rapha

    27.9%

    Held 2nd. 800 estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Tineli

    11.1%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Endura

    7.3%

    Moved from 3rd to 4th. 210 estimated branded searches, -46.2% vs prior month. Share -5.9 points.

  5. 5.Castelli

    7%

    Moved from 6th to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -0.5 points.

  6. 6.Assos

    6.6%

    Moved from 5th to 6th. 190 estimated branded searches, -20.8% vs prior month. Share -1.5 points.

  7. 7.Specialized

    0.35%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

33 comparisons

How has branded search demand for Specialized changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bib shorts brands in New Zealand held steady, from 0.37% to 0.35%.

How did search popularity change for New Zealand bib shorts brands in September 2026?

6 changes

  1. In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.

  2. In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.

  3. In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.

  4. In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.

  5. Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.

  6. In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.

How are Specialized’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bike
  • specialized bikes rockhopper
  • specialized dh bike
  • specialized e bike
  • specialized ebike
  • specialized enduro bike
  • specialized gravel bike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb bikes
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road bikes
  • specialized saddle
  • specialized shoes
  • specialized youth bikes

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands2nd of 821.2%Show ranking
Downhill bike brands8th of 82.8%Show ranking
Electric mountain bike brands2nd of 521.8%Show ranking
E-bike brands2nd of 1116.9%Show ranking
Gravel bike brands1st of 435.2%Show ranking
Cycling helmet brands6th of 73.6%Show ranking
Bib shorts brands7th of 70.35%Shown above
Bike gloves brands1st of 658%Show ranking
Bike saddle brands6th of 62.4%Show ranking
MTB shoes brands7th of 72%Show ranking
Bike shoes brands1st of 676%Show ranking
MTB gloves brands7th of 70.66%Show ranking
Cycling shoe brands4th of 611.3%Show ranking
Gravel shoes brands4th of 55.7%Show ranking
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