Bike gloves brands in New Zealand:Which are most popular?
In September 2026, Specialized was the most searched bike gloves brand in New Zealand, accounting for 58% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Giro showed up in every answer. Giro was recommended most often, coming first in three out of five responses.
SpecializedShare of searches 58%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fox RacingShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EnduraShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CastelliShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Pearl IzumiShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top bike gloves brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Giro appeared every time. Giro was recommended most often, coming first in three out of five answers. Fox Racing was second, and Pearl Izumi was third. Specialized, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giro1st- Fox Racing2nd
- Pearl Izumi3rd
- Castelli4th
- Endura5th
- Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike gloves brands do people search for most?
This chart shows how often people search Google for each bike gloves brand by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Specialized, Fox Racing, Endura, Castelli, Pearl Izumi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Fox Racing | Endura | Castelli | Pearl Izumi | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.6% | 8.8% | 8.8% | 2.9% | 0.83% |
| Nov 2025 | 51.4% | 28.5% | 8.3% | 8.3% | 2.8% | 0.79% |
| Dec 2025 | 60.5% | 18.1% | 7.9% | 7.9% | 4.2% | 1.4% |
| Jan 2026 | 65% | 15.9% | 8.5% | 6.9% | 2.8% | 0.81% |
| Feb 2026 | 56.8% | 21% | 9.2% | 9.2% | 3.1% | 0.87% |
| Mar 2026 | 64.2% | 16.2% | 8.8% | 7.1% | 3% | 0.68% |
| Apr 2026 | 64% | 16.2% | 8.8% | 8.8% | 1.3% | 1% |
| May 2026 | 59.7% | 17.9% | 6.3% | 11.9% | 3.4% | 0.75% |
| Jun 2026 | 49% | 23.5% | 10.3% | 12.7% | 3.4% | 0.98% |
| Jul 2026 | 46.3% | 25.3% | 11.1% | 11.1% | 3.7% | 2.6% |
| Aug 2026 | 47.4% | 22.7% | 18.5% | 8.1% | 2.4% | 0.95% |
| Sep 2026 | 58% | 21.4% | 9.4% | 7.6% | 2.2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.3K | +30% | +10.6 points | |
| 2, held 2nd | 21.4% | 480 | 0% | -1.3 points | |
| 3, held 3rd | 9.4% | 210 | -46.2% | -9.1 points | |
| 4, held 4th | 7.6% | 170 | 0% | -0.5 points | |
| 5, held 5th | 2.2% | 50 | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 30 | +50% | +0.4 points |
58%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +10.6 points.
21.4%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Endura9.4%
Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -9.1 points.
4.
Castelli7.6%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.
2.2%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Giro1.3%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.
Which brand is most popular in search among bike gloves brands in New Zealand?
6 brands
In September 2026, Specialized was the most searched among bike gloves brands in New Zealand, with an estimated 1.3K branded searches, 58% of all searches for the six we track. Fox Racing is in 2nd place, 36.6 percentage points behind at 21.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Specialized | 54.2% → 58% | 65%Jan 2026 | 46.3%Jul 2026 | 1st |
| Fox Racing | 24.6% → 21.4% | 28.5%Nov 2025 | 15.9%Jan 2026 | 2nd |
| Endura | 8.8% → 9.4% | 18.5%Aug 2026 | 6.3%May 2026 | 4th → 3rd |
| Castelli | 8.8% → 7.6% | 12.7%Jun 2026 | 6.9%Jan 2026 | 3rd → 4th |
| Pearl Izumi | 2.9% → 2.2% | 4.2%Dec 2025 | 1.3%Apr 2026 | 5th |
| Giro | 0.83% → 1.3% | 2.6%Jul 2026 | 0.68%Mar 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand increased from 54.2% to 58%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand decreased from 24.6% to 21.4%.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand increased from 8.8% to 9.4%.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand decreased from 8.8% to 7.6%.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand decreased from 2.9% to 2.2%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand increased from 0.83% to 1.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand peaked at 65% in January 2026 and was lowest at 46.3% in July 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand peaked at 28.5% in November 2025 and was lowest at 15.9% in January 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 1.3% in April 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.68% in March 2026.
- Across the 12 months ending September 2026, Endura rose from 4th to 3rd among bike gloves brands in New Zealand.
- Across the 12 months ending September 2026, Castelli fell from 3rd to 4th among bike gloves brands in New Zealand.
How did search popularity change for New Zealand bike gloves brands in September 2026?
6 changes
In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Compare popularity between leading brands
- Specialized vs Fox Racing: compare popularity
- Specialized vs Endura: compare popularity
- Specialized vs Castelli: compare popularity
- Specialized vs Pearl Izumi: compare popularity
- Fox Racing vs Endura: compare popularity
- Fox Racing vs Castelli: compare popularity
- Fox Racing vs Pearl Izumi: compare popularity
- Endura vs Castelli: compare popularity
- Endura vs Pearl Izumi: compare popularity
- Castelli vs Pearl Izumi: compare popularity
- Compare any of these brands
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