How popular isGiro?
In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 1.3% of all New Zealand bike gloves brand searches, placing Giro sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bike gloves brands, Giro appeared in all answers and was the most recommended of the six.
Giro is the sixth most searched of 6 competitors and the most recommended in AI answers.
SpecializedShare of searches 58%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fox RacingShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EnduraShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CastelliShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GiroShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top bike gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Giro is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giro1st
- Fox Racing2nd
Pearl Izumi3rd- Castelli4th
- Endura5th
- Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike gloves brands compete with Giro?
Share of searches by month for Specialized, Fox Racing, Endura, Castelli, Pearl Izumi, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Fox Racing | Endura | Castelli | Pearl Izumi | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.6% | 8.8% | 8.8% | 2.9% | 0.83% |
| Nov 2025 | 51.4% | 28.5% | 8.3% | 8.3% | 2.8% | 0.79% |
| Dec 2025 | 60.5% | 18.1% | 7.9% | 7.9% | 4.2% | 1.4% |
| Jan 2026 | 65% | 15.9% | 8.5% | 6.9% | 2.8% | 0.81% |
| Feb 2026 | 56.8% | 21% | 9.2% | 9.2% | 3.1% | 0.87% |
| Mar 2026 | 64.2% | 16.2% | 8.8% | 7.1% | 3% | 0.68% |
| Apr 2026 | 64% | 16.2% | 8.8% | 8.8% | 1.3% | 1% |
| May 2026 | 59.7% | 17.9% | 6.3% | 11.9% | 3.4% | 0.75% |
| Jun 2026 | 49% | 23.5% | 10.3% | 12.7% | 3.4% | 0.98% |
| Jul 2026 | 46.3% | 25.3% | 11.1% | 11.1% | 3.7% | 2.6% |
| Aug 2026 | 47.4% | 22.7% | 18.5% | 8.1% | 2.4% | 0.95% |
| Sep 2026 | 58% | 21.4% | 9.4% | 7.6% | 2.2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.3K | +30% | +10.6 points | |
| 2, held 2nd | 21.4% | 480 | 0% | -1.3 points | |
| 3, held 3rd | 9.4% | 210 | -46.2% | -9.1 points | |
| 4, held 4th | 7.6% | 170 | 0% | -0.5 points | |
| 5, held 5th | 2.2% | 50 | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 30 | +50% | +0.4 points |
58%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +10.6 points.
21.4%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Endura9.4%
Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -9.1 points.
4.
Castelli7.6%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.
2.2%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Giro1.3%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.
Compare popularity between Giro and its closest rivals
Every comparison with Giro
15 comparisons
How has branded search demand for Giro changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand increased from 0.83% to 1.3%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.68% in March 2026.
How did search popularity change for New Zealand bike gloves brands in September 2026?
6 changes
In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
How are Giro’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- giro bike gloves
- giro bike shoes
- giro cycling helmet
- giro gravel shoes
- giro helmet
- giro mtb shoe
- giro snow helmet
Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Giro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Snow helmet brands | 2nd of 5 | 8.9% | Show ranking |
| MTB helmet brands | 2nd of 5 | 30.4% | Show ranking |
| Cycling helmet brands | 1st of 7 | 37.5% | Show ranking |
| Bike gloves brands | 6th of 6 | 1.3% | Shown above |
| MTB shoes brands | 1st of 7 | 55.6% | Show ranking |
| Bike shoes brands | 5th of 6 | 2.9% | Show ranking |
| MTB gloves brands | 4th of 7 | 3.3% | Show ranking |
| Cycling shoe brands | 1st of 6 | 30.6% | Show ranking |
| Gravel shoes brands | 5th of 5 | 2.9% | Show ranking |
Is Giro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.