Brandwave

Giro vs Pearl Izumi:Which is more popular?

In September 2026, Pearl Izumi had more branded searches than Giro among bike gloves brands in New Zealand. Pearl Izumi had about 50 branded searches, while Giro had 30. Pearl Izumi made up 2.2% of all bike gloves brand searches we track, and Giro accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Giro appeared in all five answers and Pearl Izumi in two. Giro was mentioned before Pearl Izumi in every answer.

Among bike gloves brands in New Zealand in September 2026

Who do people search for more?

Pearl Izumi, about 67% more searches than Giro

Pearl Izumi 50 searchesGiro 30 searches

Who does AI mention more?

Giro, mentioned in every answer we collected

Giro in 5 of 5Pearl Izumi in 2 of 5

Who does AI recommend more?

Giro, named ahead of Pearl Izumi in every answer

Giro first in 5Pearl Izumi never first

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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Pearl Izumi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro was listed before Pearl Izumi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Giro or Pearl Izumi more popular in search?

This chart shows how often people search Google for Giro and Pearl Izumi by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.

Giro and Pearl Izumi among bike gloves brands in New Zealand, by month

Share of searches by month for Pearl Izumi, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

How has the Giro and Pearl Izumi comparison changed over the last 12 months?

3 findings
  • Pearl Izumi was ahead of Giro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand moved from 0.83% to 1.3%, and its estimated monthly branded searches moved from 20 to 30.
  • Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand bike gloves brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  2. Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giro’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro bike gloves

Pearl Izumi

1 branded search term

  • pearl izumi

How the Brand Demand Index is measured

Other head-to-heads among bike gloves brands

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