Endura vs Fox Racing:Which is more popular?
In September 2026, Fox Racing had more branded searches than Endura among bike gloves brands in New Zealand. Fox Racing had about 480 branded searches, while Endura had 210. Fox Racing made up 21.4% of all bike gloves brand searches we track, and Endura accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Fox Racing appeared in four of the five answers and Endura in one. Fox Racing was mentioned before Endura in every answer that named either.
Who do people search for more?
Fox Racing, about 2 searches for every 1 for Endura
Who does AI mention more?
Fox Racing, mentioned in 4 of 5 answers, Endura in 1
Who does AI recommend more?
Fox Racing, named ahead of Endura in 4 of 4 answers
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Top bike gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Endura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Endura in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giro1st- Fox Racing2nd
Pearl Izumi3rd
Castelli4th
Endura5th
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Endura or Fox Racing more popular in search?
This chart shows how often people search Google for Endura and Fox Racing by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fox Racing, Endura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Fox Racing | Endura | Castelli | Pearl Izumi | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.6% | 8.8% | 8.8% | 2.9% | 0.83% |
| Nov 2025 | 51.4% | 28.5% | 8.3% | 8.3% | 2.8% | 0.79% |
| Dec 2025 | 60.5% | 18.1% | 7.9% | 7.9% | 4.2% | 1.4% |
| Jan 2026 | 65% | 15.9% | 8.5% | 6.9% | 2.8% | 0.81% |
| Feb 2026 | 56.8% | 21% | 9.2% | 9.2% | 3.1% | 0.87% |
| Mar 2026 | 64.2% | 16.2% | 8.8% | 7.1% | 3% | 0.68% |
| Apr 2026 | 64% | 16.2% | 8.8% | 8.8% | 1.3% | 1% |
| May 2026 | 59.7% | 17.9% | 6.3% | 11.9% | 3.4% | 0.75% |
| Jun 2026 | 49% | 23.5% | 10.3% | 12.7% | 3.4% | 0.98% |
| Jul 2026 | 46.3% | 25.3% | 11.1% | 11.1% | 3.7% | 2.6% |
| Aug 2026 | 47.4% | 22.7% | 18.5% | 8.1% | 2.4% | 0.95% |
| Sep 2026 | 58% | 21.4% | 9.4% | 7.6% | 2.2% | 1.3% |
How has the Endura and Fox Racing comparison changed over the last 12 months?
3 findings
- Fox Racing was ahead of Endura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand moved from 24.6% to 21.4%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand bike gloves brands in September 2026?
2 changes
In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Endura’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Endura
1 branded search term
- endura
Fox Racing
1 branded search term
- fox racing
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