Brandwave

Endura vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Endura among bike gloves brands in New Zealand. Specialized had about 1,300 branded searches, while Endura had 210. Specialized made up 58% of all bike gloves brand searches we track, and Endura accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Endura appeared in one of the five answers and Specialized in none.

Among bike gloves brands in New Zealand in September 2026

Who do people search for more?

Specialized, about 6 searches for every 1 for Endura

Specialized 1.3K searchesEndura 210 searches

Who does AI mention more?

Endura, mentioned in 1 of 5 answers, Specialized in 0

Endura in 1 of 5Specialized in 0 of 5

Follow Endura vs Specialized and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Specialized did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Endura or Specialized more popular in search?

This chart shows how often people search Google for Endura and Specialized by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.

Endura and Specialized among bike gloves brands in New Zealand, by month

Share of searches by month for Specialized, Endura. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

How has the Endura and Specialized comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Endura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand moved from 54.2% to 58%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand bike gloves brands in September 2026?

2 changes

  1. In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.

  2. In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Endura’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Endura

1 branded search term

  • endura

Specialized

1 branded search term

  • specialized bike

How the Brand Demand Index is measured

Other head-to-heads among bike gloves brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free