Brandwave

How popular isEndura?

In September 2026, people searched for Endura by name about 210 times in New Zealand, about the same as the previous year. These searches made up 9.4% of all New Zealand bike gloves brand searches, placing Endura third out of six brands. When we asked both ChatGPT and Google AI Overviews about bike gloves brands, Endura appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Endura is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. SpecializedShare of searches 58%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Fox RacingShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. EnduraShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. CastelliShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Pearl IzumiShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Endura is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike gloves brands compete with Endura?

Endura against bike gloves brands in New Zealand, by month

Share of searches by month for Specialized, Fox Racing, Endura, Castelli, Pearl Izumi. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

  1. 1.Specialized

    58%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +10.6 points.

  2. 2.Fox Racing

    21.4%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Endura

    9.4%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -9.1 points.

  4. 4.Castelli

    7.6%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Pearl Izumi

    2.2%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Giro

    1.3%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

Compare popularity between Endura and its closest rivals

Every comparison with Endura

11 comparisons

How has branded search demand for Endura changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Endura in New Zealand held steady at 210.
  • Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand increased from 8.8% to 9.4%.
  • Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 6.3% in May 2026.
  • Across the 12 months ending September 2026, Endura rose from 4th to 3rd among bike gloves brands in New Zealand.

How did search popularity change for New Zealand bike gloves brands in September 2026?

6 changes

  1. In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.

  2. In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.

  3. In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.

  4. Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.

  5. Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  6. Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Endura’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • endura

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How the Brand Demand Index is measured

Where does Endura compete?

Endura is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands6th of 61.8%Show ranking
Bib shorts brands4th of 77.3%Show ranking
Bike gloves brands3rd of 69.4%Shown above
MTB gloves brands3rd of 713.8%Show ranking
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Is Endura your brand?

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