Assos vs Endura:Which is more popular?
In September 2026, Endura had more branded searches than Assos among bib shorts brands in New Zealand. Endura had about 210 branded searches, while Assos had 190. Endura made up 7.3% of all bib shorts brand searches we track, and Assos accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about bib shorts brands, Assos appeared in three of the five answers and Endura in none.
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Top bib shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Endura did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bib shorts brands in New Zealand?”
Asked ChatGPT
“What's the best bib shorts brand in New Zealand for long rides?”
Searched Google, AI Overview
“bib shorts nz”
Searched Google, AI Overview
“cycling bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Assos or Endura more popular in search?
This chart shows how often people search Google for Assos and Endura by name. Each line represents a brand's share of searches for all seven bib shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Endura, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Endura | Castelli | Assos | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 26.8% | 14.3% | 7.7% | 8.8% | 5.9% | 0.37% |
| Nov 2025 | 45.2% | 23% | 12.8% | 5.6% | 6.1% | 7% | 0.27% |
| Dec 2025 | 41.4% | 24.1% | 13.4% | 5.9% | 6.6% | 8.3% | 0.34% |
| Jan 2026 | 39.9% | 29.6% | 10.6% | 7% | 6.3% | 6.3% | 0.33% |
| Feb 2026 | 39.3% | 26.2% | 11% | 7.2% | 7.6% | 8.3% | 0.34% |
| Mar 2026 | 43.3% | 23.7% | 10% | 8.1% | 7.2% | 7.5% | 0.31% |
| Apr 2026 | 38.5% | 25.6% | 10.3% | 8.3% | 9.3% | 7.7% | 0.32% |
| May 2026 | 38.5% | 28.6% | 9.3% | 5% | 10.8% | 7.6% | 0.29% |
| Jun 2026 | 44% | 25.3% | 8.2% | 6.6% | 9.5% | 6% | 0.32% |
| Jul 2026 | 39.2% | 27.5% | 11% | 7.2% | 8.2% | 6.5% | 0.34% |
| Aug 2026 | 33.1% | 27% | 10.8% | 13.2% | 7.4% | 8.1% | 0.34% |
| Sep 2026 | 39.7% | 27.9% | 11.1% | 7.3% | 7% | 6.6% | 0.35% |
How has the Assos and Endura comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Assos took it in November 2025, Endura took it in January 2026, Assos took it in February 2026, Endura took it in March 2026, Assos took it in May 2026, Endura took it in June 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand moved from 5.9% to 6.6%, and its estimated monthly branded searches moved from 160 to 190.
- Across the 12 months ending September 2026, Endura’s share of searches among bib shorts brands in New Zealand moved from 7.7% to 7.3%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand bib shorts brands in September 2026?
2 changes
In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Assos’ and Endura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bib shorts brands
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