Brandwave

How popular isCastelli?

In September 2026, people searched for Castelli by name about 200 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 7% of all New Zealand bib shorts brand searches, placing Castelli fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bib shorts brands, Castelli appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Castelli is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. MAAPShare of searches 39.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RaphaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. TineliShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EnduraShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CastelliShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top bib shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castelli was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Castelli is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. MAAP3rd
  4. Rapha4th
  5. Tineli5th
  6. Specialized6th
  7. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bib shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bib shorts brands compete with Castelli?

Castelli against bib shorts brands in New Zealand, by month

Share of searches by month for MAAP, Rapha, Tineli, Endura, Castelli, Assos. The figures are in the table below the chart.

View monthly share of searches table
MonthMAAPRaphaTineliEnduraCastelliAssosSpecialized
Oct 202536%26.8%14.3%7.7%8.8%5.9%0.37%
Nov 202545.2%23%12.8%5.6%6.1%7%0.27%
Dec 202541.4%24.1%13.4%5.9%6.6%8.3%0.34%
Jan 202639.9%29.6%10.6%7%6.3%6.3%0.33%
Feb 202639.3%26.2%11%7.2%7.6%8.3%0.34%
Mar 202643.3%23.7%10%8.1%7.2%7.5%0.31%
Apr 202638.5%25.6%10.3%8.3%9.3%7.7%0.32%
May 202638.5%28.6%9.3%5%10.8%7.6%0.29%
Jun 202644%25.3%8.2%6.6%9.5%6%0.32%
Jul 202639.2%27.5%11%7.2%8.2%6.5%0.34%
Aug 202633.1%27%10.8%13.2%7.4%8.1%0.34%
Sep 202639.7%27.9%11.1%7.3%7%6.6%0.35%

  1. 1.MAAP

    39.7%

    Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +6.6 points.

  2. 2.Rapha

    27.9%

    Held 2nd. 800 estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Tineli

    11.1%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Endura

    7.3%

    Moved from 3rd to 4th. 210 estimated branded searches, -46.2% vs prior month. Share -5.9 points.

  5. 5.Castelli

    7%

    Moved from 6th to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -0.5 points.

  6. 6.Assos

    6.6%

    Moved from 5th to 6th. 190 estimated branded searches, -20.8% vs prior month. Share -1.5 points.

  7. 7.Specialized

    0.35%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Castelli and its closest rivals

Every comparison with Castelli

15 comparisons

How has branded search demand for Castelli changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Castelli in New Zealand fell from 240 to 200.
  • Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand decreased from 8.8% to 7%.
  • Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand peaked at 10.8% in May 2026 and was lowest at 6.1% in November 2025.
  • Across the 12 months ending September 2026, Castelli fell from 4th to 5th among bib shorts brands in New Zealand.

How did search popularity change for New Zealand bib shorts brands in September 2026?

6 changes

  1. In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.

  2. In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.

  3. In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.

  4. In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.

  5. Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.

  6. In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.

How are Castelli’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • castelli
  • castelli cycling

Do you work for Castelli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Castelli compete?

Castelli is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Base layer brands7th of 80.28%Show ranking
Bib shorts brands5th of 77%Shown above
Cycling jersey brands4th of 57.5%Show ranking
Long sleeve jersey brands4th of 68.7%Show ranking
Bike gloves brands4th of 67.6%Show ranking
Creator with pink hair and a pink jacket

Is Castelli your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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