Cycling jersey brands in New Zealand:Which are most popular?
In September 2026, MAAP was the most searched cycling jersey brand in New Zealand, accounting for 43% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Rapha showed up in every answer. Rapha was recommended most often, coming first in two out of five responses.
MAAPShare of searches 43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RaphaShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TineliShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CastelliShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
AssosShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Rapha appeared every time. Rapha was recommended most often, coming first in two out of five answers. Tineli was second, and MAAP was third. Assos, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAAP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tineli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling jersey brands in New Zealand?”
Asked ChatGPT
“What's the best cycling jersey brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling jersey”
Searched Google, AI Overview
“road cycling jersey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cycling jersey brands do people search for most?
This chart shows how often people search Google for each cycling jersey brand by name. Each line represents a brand's share of searches for all five cycling jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAAP, Rapha, Tineli, Castelli, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Castelli | Assos |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 29.2% | 15.6% | 9.6% | 6.4% |
| Nov 2025 | 48% | 24.4% | 13.6% | 6.5% | 7.4% |
| Dec 2025 | 44.1% | 25.7% | 14.3% | 7% | 8.8% |
| Jan 2026 | 43% | 31.9% | 11.5% | 6.8% | 6.8% |
| Feb 2026 | 42.5% | 28.4% | 11.9% | 8.2% | 9% |
| Mar 2026 | 47.3% | 25.9% | 10.9% | 7.8% | 8.2% |
| Apr 2026 | 42.1% | 28.1% | 11.2% | 10.2% | 8.4% |
| May 2026 | 40.6% | 30.2% | 9.8% | 11.4% | 8% |
| Jun 2026 | 47.3% | 27.2% | 8.8% | 10.2% | 6.5% |
| Jul 2026 | 42.4% | 29.7% | 11.9% | 8.9% | 7.1% |
| Aug 2026 | 38.3% | 31.3% | 12.5% | 8.6% | 9.4% |
| Sep 2026 | 43% | 30.2% | 12.1% | 7.5% | 7.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 1.1K | +16.3% | +4.7 points | |
| 2, held 2nd | 30.2% | 800 | 0% | -1.1 points | |
| 3, held 3rd | 12.1% | 320 | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 7.5% | 200 | -9.1% | -1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.2% | 190 | -20.8% | -2.2 pointsmoved from 4th to 5th |
1.
MAAP43%
Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +4.7 points.
2.
Rapha30.2%
Held 2nd. 800 estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
Tineli12.1%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Castelli7.5%
Moved from 5th to 4th. 200 estimated branded searches, -9.1% vs prior month. Share -1 points.
5.
Assos7.2%
Moved from 4th to 5th. 190 estimated branded searches, -20.8% vs prior month. Share -2.2 points.
Which brand is most popular in search among cycling jersey brands in New Zealand?
5 brands
In September 2026, MAAP was the most searched among cycling jersey brands in New Zealand, with an estimated 1.1K branded searches, 43% of all searches for the five we track. Rapha is in 2nd place, 12.8 percentage points behind at 30.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| MAAP | 39.2% → 43% | 48%Nov 2025 | 38.3%Aug 2026 | 1st |
| Rapha | 29.2% → 30.2% | 31.9%Jan 2026 | 24.4%Nov 2025 | 2nd |
| Tineli | 15.6% → 12.1% | 15.6%Oct 2025 | 8.8%Jun 2026 | 3rd |
| Castelli | 9.6% → 7.5% | 11.4%May 2026 | 6.5%Nov 2025 | 4th |
| Assos | 6.4% → 7.2% | 9.4%Aug 2026 | 6.4%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands in New Zealand increased from 39.2% to 43%.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand increased from 29.2% to 30.2%.
- Across the 12 months ending September 2026, Tineli’s share of searches among cycling jersey brands in New Zealand decreased from 15.6% to 12.1%.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand decreased from 9.6% to 7.5%.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand increased from 6.4% to 7.2%.
- Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands in New Zealand peaked at 48% in November 2025 and was lowest at 38.3% in August 2026.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand peaked at 31.9% in January 2026 and was lowest at 24.4% in November 2025.
- Across the 12 months ending September 2026, Tineli’s share of searches among cycling jersey brands in New Zealand peaked at 15.6% in October 2025 and was lowest at 8.8% in June 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand peaked at 11.4% in May 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 6.4% in October 2025.
How did search popularity change for New Zealand cycling jersey brands in September 2026?
5 changes
In September 2026, MAAP gained share of searches among cycling jersey brands in New Zealand, from 38.3% to 43%.
In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%.
In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.
In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%.
Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Compare popularity between leading brands
- MAAP vs Rapha: compare popularity
- MAAP vs Tineli: compare popularity
- MAAP vs Castelli: compare popularity
- MAAP vs Assos: compare popularity
- Rapha vs Tineli: compare popularity
- Rapha vs Castelli: compare popularity
- Rapha vs Assos: compare popularity
- Tineli vs Castelli: compare popularity
- Tineli vs Assos: compare popularity
- Castelli vs Assos: compare popularity
- Compare any of these brands
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