Brandwave

How popular isAssos?

In September 2026, people searched for Assos by name about 190 times in New Zealand, an 18.8% increase from the previous year. These searches made up 7.2% of all New Zealand cycling jersey brand searches, placing Assos fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cycling jersey brands, Assos did not appear in any of the answers.

Search and AI answers in September 2026

Assos is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. MAAPShare of searches 43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RaphaShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TineliShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CastelliShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. AssosShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cycling jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Assos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rapha1st
  2. Tineli2nd
  3. MAAP3rd
  4. Castelli4th
  5. Assos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAAP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling jersey brands

5 answers

  • Asked ChatGPT

    “Which cycling jersey brand should I buy in New Zealand?”

    1. 1Tineli
    2. 2MAAP
    3. 3Rapha
    4. 4Castelli

  • Asked ChatGPT

    “What are the best cycling jersey brands in New Zealand?”

    1. 1Tineli
    2. 2Rapha
    3. 3MAAP
    4. 4Castelli

  • Asked ChatGPT

    “What's the best cycling jersey brand in New Zealand for road riding?”

    1. 1Tineli
    2. 2Rapha
    3. 3MAAP

  • Searched Google, AI Overview

    “best cycling jersey”

    1. 1Rapha
    2. 2Castelli

  • Searched Google, AI Overview

    “road cycling jersey”

    1. 1Rapha
    2. 2Castelli

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cycling jersey brands compete with Assos?

Assos against cycling jersey brands in New Zealand, by month

Share of searches by month for MAAP, Rapha, Tineli, Castelli, Assos. The figures are in the table below the chart.

View monthly share of searches table
MonthMAAPRaphaTineliCastelliAssos
Oct 202539.2%29.2%15.6%9.6%6.4%
Nov 202548%24.4%13.6%6.5%7.4%
Dec 202544.1%25.7%14.3%7%8.8%
Jan 202643%31.9%11.5%6.8%6.8%
Feb 202642.5%28.4%11.9%8.2%9%
Mar 202647.3%25.9%10.9%7.8%8.2%
Apr 202642.1%28.1%11.2%10.2%8.4%
May 202640.6%30.2%9.8%11.4%8%
Jun 202647.3%27.2%8.8%10.2%6.5%
Jul 202642.4%29.7%11.9%8.9%7.1%
Aug 202638.3%31.3%12.5%8.6%9.4%
Sep 202643%30.2%12.1%7.5%7.2%

  1. 1.MAAP

    43%

    Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +4.7 points.

  2. 2.Rapha

    30.2%

    Held 2nd. 800 estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Tineli

    12.1%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Castelli

    7.5%

    Moved from 5th to 4th. 200 estimated branded searches, -9.1% vs prior month. Share -1 points.

  5. 5.Assos

    7.2%

    Moved from 4th to 5th. 190 estimated branded searches, -20.8% vs prior month. Share -2.2 points.

Compare popularity between Assos and its closest rivals

Every comparison with Assos

7 comparisons

How has branded search demand for Assos changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Assos in New Zealand rose from 160 to 190.
  • Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand increased from 6.4% to 7.2%.
  • Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 6.4% in October 2025.

How did search popularity change for New Zealand cycling jersey brands in September 2026?

5 changes

  1. In September 2026, MAAP gained share of searches among cycling jersey brands in New Zealand, from 38.3% to 43%.

  2. In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%.

  3. In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.

  4. In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%.

  5. Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Assos’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • assos
  • assos cycling

Do you work for Assos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Assos compete?

Assos is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bib shorts brands6th of 76.6%Show ranking
Cycling jersey brands5th of 57.2%Shown above
Long sleeve jersey brands5th of 68.3%Show ranking
Creator with pink hair and a pink jacket

Is Assos your brand?

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