Assos vs Rapha:Which is more popular?
In September 2026, Rapha had more branded searches than Assos among cycling jersey brands in New Zealand. Rapha had about 800 branded searches, while Assos had 190. Rapha made up 30.2% of all cycling jersey brand searches we track, and Assos accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Rapha appeared in all five answers and Assos in none.
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Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rapha appeared in all five answers. Assos did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MAAP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling jersey brands in New Zealand?”
Asked ChatGPT
“What's the best cycling jersey brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling jersey”
Searched Google, AI Overview
“road cycling jersey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Assos or Rapha more popular in search?
This chart shows how often people search Google for Assos and Rapha by name. Each line represents a brand's share of searches for all five cycling jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rapha, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Castelli | Assos |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 29.2% | 15.6% | 9.6% | 6.4% |
| Nov 2025 | 48% | 24.4% | 13.6% | 6.5% | 7.4% |
| Dec 2025 | 44.1% | 25.7% | 14.3% | 7% | 8.8% |
| Jan 2026 | 43% | 31.9% | 11.5% | 6.8% | 6.8% |
| Feb 2026 | 42.5% | 28.4% | 11.9% | 8.2% | 9% |
| Mar 2026 | 47.3% | 25.9% | 10.9% | 7.8% | 8.2% |
| Apr 2026 | 42.1% | 28.1% | 11.2% | 10.2% | 8.4% |
| May 2026 | 40.6% | 30.2% | 9.8% | 11.4% | 8% |
| Jun 2026 | 47.3% | 27.2% | 8.8% | 10.2% | 6.5% |
| Jul 2026 | 42.4% | 29.7% | 11.9% | 8.9% | 7.1% |
| Aug 2026 | 38.3% | 31.3% | 12.5% | 8.6% | 9.4% |
| Sep 2026 | 43% | 30.2% | 12.1% | 7.5% | 7.2% |
How has the Assos and Rapha comparison changed over the last 12 months?
3 findings
- Rapha was ahead of Assos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands in New Zealand moved from 6.4% to 7.2%, and its estimated monthly branded searches moved from 160 to 190.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand moved from 29.2% to 30.2%, and its estimated monthly branded searches moved from 730 to 800.
How did search popularity change for New Zealand cycling jersey brands in September 2026?
2 changes
In September 2026, Assos lost share of searches among cycling jersey brands in New Zealand, from 9.4% to 7.2%.
In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Assos’ and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling jersey brands
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