How popular isAssos?
In September 2026, people searched for Assos by name about 190 times in New Zealand, an 18.8% increase from the previous year. These searches made up 6.6% of all New Zealand bib shorts brand searches, placing Assos sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bib shorts brands, Assos appeared in three of the five answers and was the most recommended of the seven.
Assos is the sixth most searched of 7 competitors and the most recommended in AI answers.
MAAPShare of searches 39.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RaphaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
TineliShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EnduraShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AssosShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top bib shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Assos is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bib shorts brands in New Zealand?”
Asked ChatGPT
“What's the best bib shorts brand in New Zealand for long rides?”
Searched Google, AI Overview
“bib shorts nz”
Searched Google, AI Overview
“cycling bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bib shorts brands compete with Assos?
Share of searches by month for MAAP, Rapha, Tineli, Endura, Castelli, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Endura | Castelli | Assos | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 26.8% | 14.3% | 7.7% | 8.8% | 5.9% | 0.37% |
| Nov 2025 | 45.2% | 23% | 12.8% | 5.6% | 6.1% | 7% | 0.27% |
| Dec 2025 | 41.4% | 24.1% | 13.4% | 5.9% | 6.6% | 8.3% | 0.34% |
| Jan 2026 | 39.9% | 29.6% | 10.6% | 7% | 6.3% | 6.3% | 0.33% |
| Feb 2026 | 39.3% | 26.2% | 11% | 7.2% | 7.6% | 8.3% | 0.34% |
| Mar 2026 | 43.3% | 23.7% | 10% | 8.1% | 7.2% | 7.5% | 0.31% |
| Apr 2026 | 38.5% | 25.6% | 10.3% | 8.3% | 9.3% | 7.7% | 0.32% |
| May 2026 | 38.5% | 28.6% | 9.3% | 5% | 10.8% | 7.6% | 0.29% |
| Jun 2026 | 44% | 25.3% | 8.2% | 6.6% | 9.5% | 6% | 0.32% |
| Jul 2026 | 39.2% | 27.5% | 11% | 7.2% | 8.2% | 6.5% | 0.34% |
| Aug 2026 | 33.1% | 27% | 10.8% | 13.2% | 7.4% | 8.1% | 0.34% |
| Sep 2026 | 39.7% | 27.9% | 11.1% | 7.3% | 7% | 6.6% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 1.1K | +16.3% | +6.6 points | |
| 2, held 2nd | 27.9% | 800 | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 11.1% | 320 | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 210 | -46.2% | -5.9 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7% | 200 | -9.1% | -0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.6% | 190 | -20.8% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 10 | 0% | 0 points |
1.
MAAP39.7%
Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +6.6 points.
2.
Rapha27.9%
Held 2nd. 800 estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Tineli11.1%
Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Endura7.3%
Moved from 3rd to 4th. 210 estimated branded searches, -46.2% vs prior month. Share -5.9 points.
5.
Castelli7%
Moved from 6th to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -0.5 points.
6.
Assos6.6%
Moved from 5th to 6th. 190 estimated branded searches, -20.8% vs prior month. Share -1.5 points.
0.35%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Assos and its closest rivals
Every comparison with Assos
7 comparisons
How has branded search demand for Assos changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Assos in New Zealand rose from 160 to 190.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand increased from 5.9% to 6.6%.
- Across the 12 months ending September 2026, Assos’ share of searches among bib shorts brands in New Zealand peaked at 8.3% in December 2025 and was lowest at 5.9% in October 2025.
How did search popularity change for New Zealand bib shorts brands in September 2026?
6 changes
In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.
In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.
In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.
How are Assos’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- assos
- assos cycling
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Where does Assos compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bib shorts brands | 6th of 7 | 6.6% | Shown above |
| Cycling jersey brands | 5th of 5 | 7.2% | Show ranking |
| Long sleeve jersey brands | 5th of 6 | 8.3% | Show ranking |
Is Assos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.