Long sleeve jersey brands in New Zealand:Which are most popular?
In September 2026, Rapha was the most searched long sleeve jersey brand in New Zealand, accounting for 34.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Tineli and Castelli were mentioned most often, in three of the four answers. Fox Racing was recommended most often, coming first in two out of three responses that gave a list.
RaphaShare of searches 34.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Troy Lee DesignsShare of searches 31.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
TineliShare of searches 14%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
CastelliShare of searches 8.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
AssosShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Tineli and Castelli were mentioned most often, in three of the four answers. Fox Racing was recommended most often, coming first in two out of three answers that gave a list. Troy Lee Designs was second, and Tineli was third. Assos, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st- Troy Lee Designs2nd
- Tineli3rd
- Castelli4th
- Rapha5th
- Assos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about long sleeve jersey brands
4 answers
Asked ChatGPT
“Which long sleeve jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best long sleeve jersey brands in New Zealand?”
Asked ChatGPT
“What's the best long sleeve jersey brand in New Zealand for cool weather rides?”
Searched Google, AI Overview
“best cycling jersey”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“long sleeve cycling jersey nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which long sleeve jersey brands do people search for most?
This chart shows how often people search Google for each long sleeve jersey brand by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rapha, Troy Lee Designs, Tineli, Castelli, Assos, Fox Racing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rapha | Troy Lee Designs | Tineli | Castelli | Assos | Fox Racing |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.3% | 17% | 10.4% | 7% | 2.6% |
| Nov 2025 | 32.7% | 27.4% | 18.3% | 8.7% | 9.9% | 3% |
| Dec 2025 | 29.9% | 30.8% | 16.7% | 8.1% | 10.3% | 4.3% |
| Jan 2026 | 37.4% | 30.3% | 13.4% | 8% | 8% | 2.9% |
| Feb 2026 | 32.6% | 30.9% | 13.7% | 9.4% | 10.3% | 3% |
| Mar 2026 | 30.4% | 35.2% | 12.8% | 9.2% | 9.6% | 2.8% |
| Apr 2026 | 32.7% | 29.4% | 13.1% | 11.8% | 9.8% | 3.3% |
| May 2026 | 36.4% | 26.8% | 11.9% | 13.8% | 9.7% | 1.5% |
| Jun 2026 | 34% | 30.6% | 11.1% | 12.8% | 8.1% | 3.4% |
| Jul 2026 | 36.5% | 26.9% | 14.6% | 11% | 8.7% | 2.3% |
| Aug 2026 | 33.9% | 30.5% | 13.6% | 9.3% | 10.2% | 2.5% |
| Sep 2026 | 34.9% | 31.4% | 14% | 8.7% | 8.3% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 800 | 0% | +1 points | |
| 2, held 2nd | 31.4% | 720 | 0% | +0.9 points | |
| 3, held 3rd | 14% | 320 | 0% | +0.4 points | |
| 4, moved from 5th to 4th | 8.7% | 200 | -9.1% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.3% | 190 | -20.8% | -1.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.6% | 60 | 0% | +0.1 points |
1.
Rapha34.9%
Held 1st. 800 estimated branded searches, 0% vs prior month. Share +1 points.
31.4%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Tineli14%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Castelli8.7%
Moved from 5th to 4th. 200 estimated branded searches, -9.1% vs prior month. Share -0.6 points.
5.
Assos8.3%
Moved from 4th to 5th. 190 estimated branded searches, -20.8% vs prior month. Share -1.9 points.
2.6%
Held 6th. 60 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among long sleeve jersey brands in New Zealand?
6 brands
In September 2026, Rapha was the most searched among long sleeve jersey brands in New Zealand, with an estimated 800 branded searches, 34.9% of all searches for the six we track. Troy Lee Designs is in 2nd place, 3.5 percentage points behind at 31.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Rapha | 31.7% → 34.9% | 37.4%Jan 2026 | 29.9%Dec 2025 | 1st |
| Troy Lee Designs | 31.3% → 31.4% | 35.2%Mar 2026 | 26.8%May 2026 | 2nd |
| Tineli | 17% → 14% | 18.3%Nov 2025 | 11.1%Jun 2026 | 3rd |
| Castelli | 10.4% → 8.7% | 13.8%May 2026 | 8%Jan 2026 | 4th |
| Assos | 7% → 8.3% | 10.3%Feb 2026 | 7%Oct 2025 | 5th |
| Fox Racing | 2.6% | 4.3%Dec 2025 | 1.5%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand increased from 31.7% to 34.9%.
- Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand decreased from 17% to 14%.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand decreased from 10.4% to 8.7%.
- Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand increased from 7% to 8.3%.
- Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand peaked at 37.4% in January 2026 and was lowest at 29.9% in December 2025.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand peaked at 35.2% in March 2026 and was lowest at 26.8% in May 2026.
- Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand peaked at 18.3% in November 2025 and was lowest at 11.1% in June 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 8% in January 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand peaked at 10.3% in February 2026 and was lowest at 7% in October 2025.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among long sleeve jersey brands in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Troy Lee Designs and Fox Racing held steady: their share of searches among long sleeve jersey brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand long sleeve jersey brands in September 2026?
5 changes
In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%.
In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.
In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%.
In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%.
Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Compare popularity between leading brands
- Rapha vs Troy Lee Designs: compare popularity
- Rapha vs Tineli: compare popularity
- Rapha vs Castelli: compare popularity
- Rapha vs Assos: compare popularity
- Troy Lee Designs vs Tineli: compare popularity
- Troy Lee Designs vs Castelli: compare popularity
- Troy Lee Designs vs Assos: compare popularity
- Tineli vs Castelli: compare popularity
- Tineli vs Assos: compare popularity
- Castelli vs Assos: compare popularity
- Compare any of these brands
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