Tineli vs Troy Lee Designs:Which is more popular?
In September 2026, Troy Lee Designs had more branded searches than Tineli among long sleeve jersey brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Tineli had 320. Troy Lee Designs made up 31.4% of all long sleeve jersey brand searches we track, and Tineli accounted for 14%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Tineli appeared in three of the four answers and Troy Lee Designs in two. Troy Lee Designs was mentioned before Tineli in two out of three answers.
Who do people search for more?
Troy Lee Designs, about 2 searches for every 1 for Tineli
Who does AI mention more?
Tineli, mentioned in 3 of 4 answers, Troy Lee Designs in 2
Who does AI recommend more?
Troy Lee Designs, named ahead of Tineli in 2 of 3 answers
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tineli was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Troy Lee Designs was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Troy Lee Designs was listed before Tineli in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
Troy Lee Designs2nd
Tineli3rd
Castelli4th
Rapha5th
Assos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about long sleeve jersey brands
4 answers
Asked ChatGPT
“Which long sleeve jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best long sleeve jersey brands in New Zealand?”
Asked ChatGPT
“What's the best long sleeve jersey brand in New Zealand for cool weather rides?”
Searched Google, AI Overview
“best cycling jersey”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“long sleeve cycling jersey nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tineli or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Tineli and Troy Lee Designs by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Troy Lee Designs, Tineli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rapha | Troy Lee Designs | Tineli | Castelli | Assos | Fox Racing |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.3% | 17% | 10.4% | 7% | 2.6% |
| Nov 2025 | 32.7% | 27.4% | 18.3% | 8.7% | 9.9% | 3% |
| Dec 2025 | 29.9% | 30.8% | 16.7% | 8.1% | 10.3% | 4.3% |
| Jan 2026 | 37.4% | 30.3% | 13.4% | 8% | 8% | 2.9% |
| Feb 2026 | 32.6% | 30.9% | 13.7% | 9.4% | 10.3% | 3% |
| Mar 2026 | 30.4% | 35.2% | 12.8% | 9.2% | 9.6% | 2.8% |
| Apr 2026 | 32.7% | 29.4% | 13.1% | 11.8% | 9.8% | 3.3% |
| May 2026 | 36.4% | 26.8% | 11.9% | 13.8% | 9.7% | 1.5% |
| Jun 2026 | 34% | 30.6% | 11.1% | 12.8% | 8.1% | 3.4% |
| Jul 2026 | 36.5% | 26.9% | 14.6% | 11% | 8.7% | 2.3% |
| Aug 2026 | 33.9% | 30.5% | 13.6% | 9.3% | 10.2% | 2.5% |
| Sep 2026 | 34.9% | 31.4% | 14% | 8.7% | 8.3% | 2.6% |
How has the Tineli and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- Troy Lee Designs was ahead of Tineli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand moved from 17% to 14%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand moved from 31.3% to 31.4%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand long sleeve jersey brands in September 2026?
2 changes

In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.

Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tineli’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tineli
1 branded search term
- tineli
Troy Lee Designs
1 branded search term
- troy lee designs
Other head-to-heads among long sleeve jersey brands

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