Brandwave

Assos vs Troy Lee Designs:Which is more popular?

In September 2026, Troy Lee Designs had more branded searches than Assos among long sleeve jersey brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Assos had 190. Troy Lee Designs made up 31.4% of all long sleeve jersey brand searches we track, and Assos accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Troy Lee Designs appeared in two of the four answers and Assos in none.

Among long sleeve jersey brands in New Zealand in September 2026

Who do people search for more?

Troy Lee Designs, about 4 searches for every 1 for Assos

Troy Lee Designs 720 searchesAssos 190 searches

Who does AI mention more?

Troy Lee Designs, mentioned in 2 of 4 answers, Assos in 0

Troy Lee Designs in 2 of 4Assos in 0 of 4

Who does AI recommend more?

Troy Lee Designs, the only one of the two named

Troy Lee Designs first in 2Assos never named

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Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Troy Lee Designs was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Assos did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Tineli3rd
  4. Castelli4th
  5. Rapha5th
  6. Assos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about long sleeve jersey brands

4 answers

  • Asked ChatGPT

    “Which long sleeve jersey brand should I buy in New Zealand?”

    1. 1Castelli
    2. 2Tineli

  • Asked ChatGPT

    “What are the best long sleeve jersey brands in New Zealand?”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Rapha
    4. 4Castelli

  • Asked ChatGPT

    “What's the best long sleeve jersey brand in New Zealand for cool weather rides?”

    1. 1Tineli
    2. 2Castelli
    3. 3Rapha

  • Searched Google, AI Overview

    “best cycling jersey”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “long sleeve cycling jersey nz”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Tineli

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Assos or Troy Lee Designs more popular in search?

This chart shows how often people search Google for Assos and Troy Lee Designs by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.

Assos and Troy Lee Designs among long sleeve jersey brands in New Zealand, by month

Share of searches by month for Troy Lee Designs, Assos. The figures are in the table below the chart.

View monthly share of searches table
MonthRaphaTroy Lee DesignsTineliCastelliAssosFox Racing
Oct 202531.7%31.3%17%10.4%7%2.6%
Nov 202532.7%27.4%18.3%8.7%9.9%3%
Dec 202529.9%30.8%16.7%8.1%10.3%4.3%
Jan 202637.4%30.3%13.4%8%8%2.9%
Feb 202632.6%30.9%13.7%9.4%10.3%3%
Mar 202630.4%35.2%12.8%9.2%9.6%2.8%
Apr 202632.7%29.4%13.1%11.8%9.8%3.3%
May 202636.4%26.8%11.9%13.8%9.7%1.5%
Jun 202634%30.6%11.1%12.8%8.1%3.4%
Jul 202636.5%26.9%14.6%11%8.7%2.3%
Aug 202633.9%30.5%13.6%9.3%10.2%2.5%
Sep 202634.9%31.4%14%8.7%8.3%2.6%

How has the Assos and Troy Lee Designs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand long sleeve jersey brands in September 2026?

2 changes

  1. In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.

  2. In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Assos’ and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Assos

2 branded search terms

  • assos
  • assos cycling

Troy Lee Designs

1 branded search term

  • troy lee designs

How the Brand Demand Index is measured

Other head-to-heads among long sleeve jersey brands

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