Brandwave

How popular isRapha?

In September 2026, people searched for Rapha by name about 800 times in New Zealand, a 9.6% increase from the previous year. These searches made up 34.9% of all New Zealand long sleeve jersey brand searches, placing Rapha first out of six brands. When we asked both ChatGPT and Google AI Overviews about long sleeve jersey brands, Rapha appeared in two of the four answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Rapha is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. RaphaShare of searches 34.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. Troy Lee DesignsShare of searches 31.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. TineliShare of searches 14%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. CastelliShare of searches 8.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. AssosShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rapha was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rapha is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. Troy Lee Designs2nd
  3. Tineli3rd
  4. Castelli4th
  5. Rapha5th
  6. Assos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about long sleeve jersey brands

4 answers

  • Asked ChatGPT

    “Which long sleeve jersey brand should I buy in New Zealand?”

    1. 1Castelli
    2. 2Tineli

  • Asked ChatGPT

    “What are the best long sleeve jersey brands in New Zealand?”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Rapha
    4. 4Castelli

  • Asked ChatGPT

    “What's the best long sleeve jersey brand in New Zealand for cool weather rides?”

    1. 1Tineli
    2. 2Castelli
    3. 3Rapha

  • Searched Google, AI Overview

    “best cycling jersey”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “long sleeve cycling jersey nz”

    1. 1Fox Racing
    2. 2Troy Lee Designs
    3. 3Tineli

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which long sleeve jersey brands compete with Rapha?

Rapha against long sleeve jersey brands in New Zealand, by month

Share of searches by month for Rapha, Troy Lee Designs, Tineli, Castelli, Assos, Fox Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthRaphaTroy Lee DesignsTineliCastelliAssosFox Racing
Oct 202531.7%31.3%17%10.4%7%2.6%
Nov 202532.7%27.4%18.3%8.7%9.9%3%
Dec 202529.9%30.8%16.7%8.1%10.3%4.3%
Jan 202637.4%30.3%13.4%8%8%2.9%
Feb 202632.6%30.9%13.7%9.4%10.3%3%
Mar 202630.4%35.2%12.8%9.2%9.6%2.8%
Apr 202632.7%29.4%13.1%11.8%9.8%3.3%
May 202636.4%26.8%11.9%13.8%9.7%1.5%
Jun 202634%30.6%11.1%12.8%8.1%3.4%
Jul 202636.5%26.9%14.6%11%8.7%2.3%
Aug 202633.9%30.5%13.6%9.3%10.2%2.5%
Sep 202634.9%31.4%14%8.7%8.3%2.6%

  1. 1.Rapha

    34.9%

    Held 1st. 800 estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Troy Lee Designs

    31.4%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Tineli

    14%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Castelli

    8.7%

    Moved from 5th to 4th. 200 estimated branded searches, -9.1% vs prior month. Share -0.6 points.

  5. 5.Assos

    8.3%

    Moved from 4th to 5th. 190 estimated branded searches, -20.8% vs prior month. Share -1.9 points.

  6. 6.Fox Racing

    2.6%

    Held 6th. 60 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Rapha and its closest rivals

Every comparison with Rapha

7 comparisons

How has branded search demand for Rapha changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapha in New Zealand rose from 730 to 800.
  • Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand increased from 31.7% to 34.9%.
  • Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand peaked at 37.4% in January 2026 and was lowest at 29.9% in December 2025.

How did search popularity change for New Zealand long sleeve jersey brands in September 2026?

5 changes

  1. In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%.

  2. In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.

  3. In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%.

  4. In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%.

  5. Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Rapha’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rapha
  • rapha cycling

Do you work for Rapha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rapha compete?

Rapha is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bib shorts brands2nd of 727.9%Show ranking
Cycling jersey brands2nd of 530.2%Show ranking
Long sleeve jersey brands1st of 634.9%Shown above
Creator with pink hair and a pink jacket

Is Rapha your brand?

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