Rapha vs Troy Lee Designs:Which is more popular?
In September 2026, Rapha had more branded searches than Troy Lee Designs among long sleeve jersey brands in New Zealand. Rapha had about 800 branded searches, while Troy Lee Designs had 720. Rapha made up 34.9% of all long sleeve jersey brand searches we track, and Troy Lee Designs accounted for 31.4%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Rapha and Troy Lee Designs each appeared in two of the four answers. Troy Lee Designs was mentioned before Rapha in two out of three answers.
Who do people search for more?
Rapha, about 11% more searches than Troy Lee Designs
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Troy Lee Designs, named ahead of Rapha in 2 of 3 answers
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rapha was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Troy Lee Designs was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Troy Lee Designs was listed before Rapha in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st- Troy Lee Designs2nd
Tineli3rd
Castelli4th- Rapha5th
Assos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tineli3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Castelli3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rapha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Troy Lee Designs2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fox Racing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Assos0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about long sleeve jersey brands
4 answers
Asked ChatGPT
“Which long sleeve jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best long sleeve jersey brands in New Zealand?”
Asked ChatGPT
“What's the best long sleeve jersey brand in New Zealand for cool weather rides?”
Searched Google, AI Overview
“best cycling jersey”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“long sleeve cycling jersey nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rapha or Troy Lee Designs more popular in search?
This chart shows how often people search Google for Rapha and Troy Lee Designs by name. Each line represents a brand's share of searches for all six long sleeve jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rapha, Troy Lee Designs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rapha | Troy Lee Designs | Tineli | Castelli | Assos | Fox Racing |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.3% | 17% | 10.4% | 7% | 2.6% |
| Nov 2025 | 32.7% | 27.4% | 18.3% | 8.7% | 9.9% | 3% |
| Dec 2025 | 29.9% | 30.8% | 16.7% | 8.1% | 10.3% | 4.3% |
| Jan 2026 | 37.4% | 30.3% | 13.4% | 8% | 8% | 2.9% |
| Feb 2026 | 32.6% | 30.9% | 13.7% | 9.4% | 10.3% | 3% |
| Mar 2026 | 30.4% | 35.2% | 12.8% | 9.2% | 9.6% | 2.8% |
| Apr 2026 | 32.7% | 29.4% | 13.1% | 11.8% | 9.8% | 3.3% |
| May 2026 | 36.4% | 26.8% | 11.9% | 13.8% | 9.7% | 1.5% |
| Jun 2026 | 34% | 30.6% | 11.1% | 12.8% | 8.1% | 3.4% |
| Jul 2026 | 36.5% | 26.9% | 14.6% | 11% | 8.7% | 2.3% |
| Aug 2026 | 33.9% | 30.5% | 13.6% | 9.3% | 10.2% | 2.5% |
| Sep 2026 | 34.9% | 31.4% | 14% | 8.7% | 8.3% | 2.6% |
How has the Rapha and Troy Lee Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Troy Lee Designs took it in December 2025, Rapha took it in January 2026, Troy Lee Designs took it in March 2026, Rapha took it in April 2026.
- Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand moved from 31.7% to 34.9%, and its estimated monthly branded searches moved from 730 to 800.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand moved from 31.3% to 31.4%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand long sleeve jersey brands in September 2026?
2 changes
In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%.
In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rapha’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rapha
2 branded search terms
- rapha
- rapha cycling
Troy Lee Designs
1 branded search term
- troy lee designs
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