How popular isRapha?
In September 2026, people searched for Rapha by name about 800 times in New Zealand, a 9.6% increase from the previous year. These searches made up 27.9% of all New Zealand bib shorts brand searches, placing Rapha second out of seven brands. When we asked both ChatGPT and Google AI Overviews about bib shorts brands, Rapha appeared in all answers and was the fourth most recommended of the seven.
Rapha is the second most searched of 7 competitors and the fourth most recommended in AI answers.
MAAPShare of searches 39.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RaphaShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
TineliShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EnduraShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CastelliShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bib shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rapha appeared in all five answers. Rapha is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bib shorts brands in New Zealand?”
Asked ChatGPT
“What's the best bib shorts brand in New Zealand for long rides?”
Searched Google, AI Overview
“bib shorts nz”
Searched Google, AI Overview
“cycling bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bib shorts brands compete with Rapha?
Share of searches by month for MAAP, Rapha, Tineli, Endura, Castelli, Assos. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Endura | Castelli | Assos | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 26.8% | 14.3% | 7.7% | 8.8% | 5.9% | 0.37% |
| Nov 2025 | 45.2% | 23% | 12.8% | 5.6% | 6.1% | 7% | 0.27% |
| Dec 2025 | 41.4% | 24.1% | 13.4% | 5.9% | 6.6% | 8.3% | 0.34% |
| Jan 2026 | 39.9% | 29.6% | 10.6% | 7% | 6.3% | 6.3% | 0.33% |
| Feb 2026 | 39.3% | 26.2% | 11% | 7.2% | 7.6% | 8.3% | 0.34% |
| Mar 2026 | 43.3% | 23.7% | 10% | 8.1% | 7.2% | 7.5% | 0.31% |
| Apr 2026 | 38.5% | 25.6% | 10.3% | 8.3% | 9.3% | 7.7% | 0.32% |
| May 2026 | 38.5% | 28.6% | 9.3% | 5% | 10.8% | 7.6% | 0.29% |
| Jun 2026 | 44% | 25.3% | 8.2% | 6.6% | 9.5% | 6% | 0.32% |
| Jul 2026 | 39.2% | 27.5% | 11% | 7.2% | 8.2% | 6.5% | 0.34% |
| Aug 2026 | 33.1% | 27% | 10.8% | 13.2% | 7.4% | 8.1% | 0.34% |
| Sep 2026 | 39.7% | 27.9% | 11.1% | 7.3% | 7% | 6.6% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 1.1K | +16.3% | +6.6 points | |
| 2, held 2nd | 27.9% | 800 | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 11.1% | 320 | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 210 | -46.2% | -5.9 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7% | 200 | -9.1% | -0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.6% | 190 | -20.8% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 10 | 0% | 0 points |
1.
MAAP39.7%
Held 1st. 1.1K estimated branded searches, +16.3% vs prior month. Share +6.6 points.
2.
Rapha27.9%
Held 2nd. 800 estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Tineli11.1%
Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Endura7.3%
Moved from 3rd to 4th. 210 estimated branded searches, -46.2% vs prior month. Share -5.9 points.
5.
Castelli7%
Moved from 6th to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -0.5 points.
6.
Assos6.6%
Moved from 5th to 6th. 190 estimated branded searches, -20.8% vs prior month. Share -1.5 points.
0.35%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Rapha and its closest rivals
Every comparison with Rapha
7 comparisons
How has branded search demand for Rapha changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rapha in New Zealand rose from 730 to 800.
- Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand increased from 26.8% to 27.9%.
- Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand peaked at 29.6% in January 2026 and was lowest at 23% in November 2025.
How did search popularity change for New Zealand bib shorts brands in September 2026?
6 changes
In September 2026, MAAP gained share of searches among bib shorts brands in New Zealand, from 33.1% to 39.7%.
In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.
In September 2026, Endura lost share of searches among bib shorts brands in New Zealand, from 13.2% to 7.3%.
In September 2026, Assos lost share of searches among bib shorts brands in New Zealand, from 8.1% to 6.6%.
Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
In September 2026, Tineli rose from 4th to 3rd among bib shorts brands in New Zealand.
How are Rapha’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rapha
- rapha cycling
Do you work for Rapha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rapha compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bib shorts brands | 2nd of 7 | 27.9% | Shown above |
| Cycling jersey brands | 2nd of 5 | 30.2% | Show ranking |
| Long sleeve jersey brands | 1st of 6 | 34.9% | Show ranking |
Is Rapha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.