Castelli vs Rapha:Which is more popular?
In September 2026, Rapha had more branded searches than Castelli among cycling jersey brands in New Zealand. Rapha had about 800 branded searches, while Castelli had 200. Rapha made up 30.2% of all cycling jersey brand searches we track, and Castelli accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about cycling jersey brands, Rapha appeared in all five answers and Castelli in four. Rapha was mentioned before Castelli in every answer.
Who do people search for more?
Rapha, about 4 searches for every 1 for Castelli
Who does AI mention more?
Rapha, mentioned in every answer we collected
Who does AI recommend more?
Rapha, named ahead of Castelli in every answer
Follow Castelli vs Rapha and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cycling jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rapha appeared in all five answers. Castelli was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rapha was listed before Castelli in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MAAP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineli3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling jersey brands
5 answers
Asked ChatGPT
“Which cycling jersey brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling jersey brands in New Zealand?”
Asked ChatGPT
“What's the best cycling jersey brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling jersey”
Searched Google, AI Overview
“road cycling jersey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Castelli or Rapha more popular in search?
This chart shows how often people search Google for Castelli and Rapha by name. Each line represents a brand's share of searches for all five cycling jersey brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rapha, Castelli. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Castelli | Assos |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 29.2% | 15.6% | 9.6% | 6.4% |
| Nov 2025 | 48% | 24.4% | 13.6% | 6.5% | 7.4% |
| Dec 2025 | 44.1% | 25.7% | 14.3% | 7% | 8.8% |
| Jan 2026 | 43% | 31.9% | 11.5% | 6.8% | 6.8% |
| Feb 2026 | 42.5% | 28.4% | 11.9% | 8.2% | 9% |
| Mar 2026 | 47.3% | 25.9% | 10.9% | 7.8% | 8.2% |
| Apr 2026 | 42.1% | 28.1% | 11.2% | 10.2% | 8.4% |
| May 2026 | 40.6% | 30.2% | 9.8% | 11.4% | 8% |
| Jun 2026 | 47.3% | 27.2% | 8.8% | 10.2% | 6.5% |
| Jul 2026 | 42.4% | 29.7% | 11.9% | 8.9% | 7.1% |
| Aug 2026 | 38.3% | 31.3% | 12.5% | 8.6% | 9.4% |
| Sep 2026 | 43% | 30.2% | 12.1% | 7.5% | 7.2% |
How has the Castelli and Rapha comparison changed over the last 12 months?
3 findings
- Rapha was ahead of Castelli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among cycling jersey brands in New Zealand moved from 9.6% to 7.5%, and its estimated monthly branded searches moved from 240 to 200.
- Across the 12 months ending September 2026, Rapha’s share of searches among cycling jersey brands in New Zealand moved from 29.2% to 30.2%, and its estimated monthly branded searches moved from 730 to 800.
How did search popularity change for New Zealand cycling jersey brands in September 2026?
2 changes
In September 2026, Rapha lost share of searches among cycling jersey brands in New Zealand, from 31.3% to 30.2%.
In September 2026, Castelli lost share of searches among cycling jersey brands in New Zealand, from 8.6% to 7.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Castelli’s and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling jersey brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.