Castelli vs Columbia:Which is more popular?

Name: Castelli vs Columbia: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Columbia had more branded searches than Castelli among base layer brands in New Zealand. Columbia had about 350 branded searches, while Castelli had 170. Columbia made up 0.57% of all base layer brand searches we track, and Castelli accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about base layer brands, neither Castelli nor Columbia appeared in any of the five answers.

Among base layer brands in New Zealand in September 2026

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Top base layer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Castelli nor Columbia showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Macpac	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Mons Royale	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Icebreaker	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Devold	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Columbia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Burton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Castelli	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
First Lite	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Macpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mons Royale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Icebreaker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Devold2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
First Lite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about base layer brands

5 answers

Asked ChatGPT
“Which base layer brand should I buy in New Zealand?”
1. 1Icebreaker
2. 2Macpac
3. 3Mons Royale
Asked ChatGPT
“What are the best base layer brands in New Zealand?”
1. 1Icebreaker
2. 2Mons Royale
3. 3Macpac
4. 4Devold
Asked ChatGPT
“What's the best base layer brand in New Zealand for cold weather?”
1. 1Icebreaker
2. 2Mons Royale
3. 3Macpac
4. 4Devold
Searched Google, AI Overview
“thermal base layer”
1. 1Mons Royale
2. 2Macpac
Searched Google, AI Overview
“merino base layer nz”
1. 1Icebreaker
2. 2Mons Royale
3. 3Macpac

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Castelli or Columbia more popular in search?

This chart shows how often people search Google for Castelli and Columbia by name. Each line represents a brand's share of searches for all eight base layer brands we track, month by month, from searches in New Zealand.

Castelli and Columbia among base layer brands in New Zealand, by month

Month	Macpac	Mons Royale	Columbia	Icebreaker	Burton	Devold	Castelli	First Lite
Oct 2025	90%	7.9%	0.48%	0.56%	0.14%	0.26%	0.32%	0.32%
Nov 2025	89%	9.4%	0.34%	0.49%	0.09%	0.26%	0.26%	0.21%
Dec 2025	91.1%	7.6%	0.43%	0.28%	0.07%	0.21%	0.17%	0.14%
Jan 2026	90.6%	7.7%	0.52%	0.34%	0.13%	0.31%	0.21%	0.21%
Feb 2026	88.9%	9%	0.53%	0.46%	0.16%	0.38%	0.3%	0.3%
Mar 2026	87.3%	10.9%	0.44%	0.46%	0.11%	0.31%	0.25%	0.25%
Apr 2026	86.9%	11%	0.58%	0.37%	0.16%	0.3%	0.3%	0.3%
May 2026	86.7%	11.2%	0.62%	0.41%	0.16%	0.25%	0.38%	0.31%
Jun 2026	88.6%	9.5%	0.55%	0.36%	0.22%	0.22%	0.27%	0.22%
Jul 2026	84.3%	13.4%	0.57%	0.54%	0.46%	0.3%	0.25%	0.2%
Aug 2026	81.8%	15.5%	0.72%	0.59%	0.53%	0.29%	0.23%	0.29%
Sep 2026	82.4%	15.2%	0.57%	0.57%	0.34%	0.34%	0.28%	0.23%

How has the Castelli and Columbia comparison changed over the last 12 months?

3 findings

Columbia was ahead of Castelli in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Castelli’s share of searches among base layer brands in New Zealand moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 210 to 170.
Across the 12 months ending September 2026, Columbia’s share of searches among base layer brands in New Zealand moved from 0.48% to 0.57%, and its estimated monthly branded searches moved from 320 to 350.

How did search popularity change for New Zealand base layer brands in September 2026?

1 change

In September 2026, Castelli rose from 8th to 7th among base layer brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Castelli’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castelli

1 branded search term

castelli

Columbia

2 branded search terms

columbia sportswear
columbia sportswear fleece

How the Brand Demand Index is measured

Other head-to-heads among base layer brands

Macpac vs Mons Royale: compare popularity

See all 8 base layer brands ranked

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