Castelli vs Specialized:Which is more popular?
In September 2026, Castelli had more branded searches than Specialized among bib shorts brands in New Zealand. Castelli had about 200 branded searches, while Specialized had 10. Castelli made up 7% of all bib shorts brand searches we track, and Specialized accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about bib shorts brands, Castelli appeared in four of the five answers and Specialized in one. Castelli was mentioned before Specialized in every answer.
Who do people search for more?
Castelli, about 20 searches for every 1 for Specialized
Who does AI mention more?
Castelli, mentioned in 4 of 5 answers, Specialized in 1
Who does AI recommend more?
Castelli, named ahead of Specialized in every answer
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Top bib shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Castelli was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Specialized was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Castelli was listed before Specialized in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bib shorts brands
5 answers
Asked ChatGPT
“Which bib shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bib shorts brands in New Zealand?”
Asked ChatGPT
“What's the best bib shorts brand in New Zealand for long rides?”
Searched Google, AI Overview
“bib shorts nz”
Searched Google, AI Overview
“cycling bib shorts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Castelli or Specialized more popular in search?
This chart shows how often people search Google for Castelli and Specialized by name. Each line represents a brand's share of searches for all seven bib shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Castelli, Specialized. The figures are in the table below the chart.
View monthly share of searches table
| Month | MAAP | Rapha | Tineli | Endura | Castelli | Assos | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 26.8% | 14.3% | 7.7% | 8.8% | 5.9% | 0.37% |
| Nov 2025 | 45.2% | 23% | 12.8% | 5.6% | 6.1% | 7% | 0.27% |
| Dec 2025 | 41.4% | 24.1% | 13.4% | 5.9% | 6.6% | 8.3% | 0.34% |
| Jan 2026 | 39.9% | 29.6% | 10.6% | 7% | 6.3% | 6.3% | 0.33% |
| Feb 2026 | 39.3% | 26.2% | 11% | 7.2% | 7.6% | 8.3% | 0.34% |
| Mar 2026 | 43.3% | 23.7% | 10% | 8.1% | 7.2% | 7.5% | 0.31% |
| Apr 2026 | 38.5% | 25.6% | 10.3% | 8.3% | 9.3% | 7.7% | 0.32% |
| May 2026 | 38.5% | 28.6% | 9.3% | 5% | 10.8% | 7.6% | 0.29% |
| Jun 2026 | 44% | 25.3% | 8.2% | 6.6% | 9.5% | 6% | 0.32% |
| Jul 2026 | 39.2% | 27.5% | 11% | 7.2% | 8.2% | 6.5% | 0.34% |
| Aug 2026 | 33.1% | 27% | 10.8% | 13.2% | 7.4% | 8.1% | 0.34% |
| Sep 2026 | 39.7% | 27.9% | 11.1% | 7.3% | 7% | 6.6% | 0.35% |
How has the Castelli and Specialized comparison changed over the last 12 months?
3 findings
- Castelli was ahead of Specialized in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bib shorts brands in New Zealand moved from 8.8% to 7%, and its estimated monthly branded searches moved from 240 to 200.
- Across the 12 months ending September 2026, Specialized’s share of searches among bib shorts brands in New Zealand moved from 0.37% to 0.35%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand bib shorts brands in September 2026?
1 change
Castelli’s share of searches among bib shorts brands in New Zealand has lost ground for 3 months in a row, from 9.5% to 7% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Castelli’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castelli
2 branded search terms
- castelli
- castelli cycling
Specialized
1 branded search term
- specialized bib shorts
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