Brandwave

Castelli vs Pearl Izumi:Which is more popular?

In September 2026, Castelli had more branded searches than Pearl Izumi among bike gloves brands in New Zealand. Castelli had about 170 branded searches, while Pearl Izumi had 50. Castelli made up 7.6% of all bike gloves brand searches we track, and Pearl Izumi accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Castelli and Pearl Izumi each appeared in two of the five answers. Pearl Izumi was mentioned before Castelli in two out of three answers that named either.

Among bike gloves brands in New Zealand in September 2026

Who do people search for more?

Castelli, about 3 searches for every 1 for Pearl Izumi

Castelli 170 searchesPearl Izumi 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Castelli in 2 of 5Pearl Izumi in 2 of 5

Who does AI recommend more?

Pearl Izumi, named ahead of Castelli in 2 of 3 answers

Pearl Izumi first in 2Castelli first in 1

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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Castelli and Pearl Izumi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pearl Izumi was listed before Castelli in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Castelli or Pearl Izumi more popular in search?

This chart shows how often people search Google for Castelli and Pearl Izumi by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.

Castelli and Pearl Izumi among bike gloves brands in New Zealand, by month

Share of searches by month for Castelli, Pearl Izumi. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

How has the Castelli and Pearl Izumi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bike gloves brands in September 2026?

2 changes
  1. Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.

  2. Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castelli’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castelli

1 branded search term

  • castelli

Pearl Izumi

1 branded search term

  • pearl izumi

How the Brand Demand Index is measured

Other head-to-heads among bike gloves brands

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