Brandwave

How popular isSpecialized?

In September 2026, people searched for Specialized by name about 3,940 times in New Zealand, about the same as the previous year. These searches made up 58% of all New Zealand bike gloves brand searches, placing Specialized first out of six brands. When we asked both ChatGPT and Google AI Overviews about bike gloves brands, Specialized did not appear in any of the answers.

Search and AI answers in September 2026

Specialized is the most searched of 6 competitors and not listed in any AI answer.

  1. SpecializedShare of searches 58%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Fox RacingShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. EnduraShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. CastelliShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Pearl IzumiShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike gloves brands compete with Specialized?

Specialized against bike gloves brands in New Zealand, by month

Share of searches by month for Specialized, Fox Racing, Endura, Castelli, Pearl Izumi. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

  1. 1.Specialized

    58%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +10.6 points.

  2. 2.Fox Racing

    21.4%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Endura

    9.4%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -9.1 points.

  4. 4.Castelli

    7.6%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Pearl Izumi

    2.2%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Giro

    1.3%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

Compare popularity between Specialized and its closest rivals

Every comparison with Specialized

33 comparisons

How has branded search demand for Specialized changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Specialized in New Zealand held steady, from 3.8K to 3.9K.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand increased from 54.2% to 58%.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bike gloves brands in New Zealand peaked at 65% in January 2026 and was lowest at 46.3% in July 2026.

How did search popularity change for New Zealand bike gloves brands in September 2026?

6 changes

  1. In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.

  2. In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.

  3. In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.

  4. Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.

  5. Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  6. Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Specialized’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Specialized’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • specialized bib shorts
  • specialized bike
  • specialized bikes rockhopper
  • specialized dh bike
  • specialized e bike
  • specialized ebike
  • specialized enduro bike
  • specialized gravel bike
  • specialized gravel shoes
  • specialized helmet
  • specialized mountain bike
  • specialized mtb bikes
  • specialized mtb gloves
  • specialized mtb shoes
  • specialized road bikes
  • specialized saddle
  • specialized shoes
  • specialized youth bikes

Do you work for Specialized? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specialized compete?

Specialized is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands2nd of 821.2%Show ranking
Downhill bike brands8th of 82.8%Show ranking
Electric mountain bike brands2nd of 521.8%Show ranking
E-bike brands2nd of 1116.9%Show ranking
Gravel bike brands1st of 435.2%Show ranking
Cycling helmet brands6th of 73.6%Show ranking
Bib shorts brands7th of 70.35%Show ranking
Bike gloves brands1st of 658%Shown above
Bike saddle brands6th of 62.4%Show ranking
MTB shoes brands7th of 72%Show ranking
Bike shoes brands1st of 676%Show ranking
MTB gloves brands7th of 70.66%Show ranking
Cycling shoe brands4th of 611.3%Show ranking
Gravel shoes brands4th of 55.7%Show ranking
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