MTB gloves brands in New Zealand:Which are most popular?
In September 2026, Troy Lee Designs was the most searched MTB gloves brand in New Zealand, accounting for 47.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Fox Racing was mentioned most often, in four of the five answers. Fox Racing was recommended most often, coming first in three out of four responses that gave a list.
Troy Lee DesignsShare of searches 47.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Fox RacingShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
EnduraShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GiroShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
POCShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top MTB gloves brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned most often, in four of the five answers. Fox Racing was recommended most often, coming first in three out of four answers that gave a list. 100% was second, and Troy Lee Designs was third. Endura, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fox Racing1st
100%2nd
Troy Lee Designs3rd
POC4th
Giro5th
Endura–
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB gloves brands
5 answers
Asked ChatGPT
“Which MTB gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB gloves brands in New Zealand?”
Asked ChatGPT
“What's the best MTB gloves brand in New Zealand for trail protection?”
Searched Google, AI Overview
“mtb gloves nz”
Searched Google, AI Overview
“bike gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MTB gloves brands do people search for most?
This chart shows how often people search Google for each MTB gloves brand by name. Each line represents a brand's share of searches for all seven MTB gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Troy Lee Designs, Fox Racing, Endura, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Troy Lee Designs | Fox Racing | Endura | Giro | POC | 100% | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.5% | 14.6% | 4.9% | 0.69% | 0.69% | 0.69% |
| Nov 2025 | 40.7% | 41.2% | 11.9% | 4% | 1.1% | 0.56% | 0.56% |
| Dec 2025 | 45.9% | 35.7% | 10.8% | 5.7% | 0.64% | 0.64% | 0.64% |
| Jan 2026 | 47.1% | 32.7% | 13.7% | 4.6% | 0.65% | 0.65% | 0.65% |
| Feb 2026 | 50.3% | 30.1% | 14.7% | 2.8% | 0.7% | 0.7% | 0.7% |
| Mar 2026 | 52.1% | 27.2% | 15.4% | 4.1% | 0.59% | 0.59% | 0% |
| Apr 2026 | 44.7% | 32.9% | 16.1% | 4.3% | 0.62% | 0.62% | 0.62% |
| May 2026 | 46.5% | 36.1% | 11% | 4.5% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 45.9% | 35.7% | 13.4% | 3.2% | 0.64% | 0.64% | 0.64% |
| Jul 2026 | 44% | 34.3% | 15.7% | 3.7% | 0.75% | 0.75% | 0.75% |
| Aug 2026 | 41.9% | 28.5% | 22.7% | 5.2% | 0.58% | 0.58% | 0.58% |
| Sep 2026 | 47.4% | 32.9% | 13.8% | 3.3% | 1.3% | 0.66% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 720 | 0% | +5.5 points | |
| 2, held 2nd | 32.9% | 500 | +2% | +4.4 points | |
| 3, held 3rd | 13.8% | 210 | -46.2% | -8.9 points | |
| 4, held 4th | 3.3% | 50 | -44.4% | -1.9 points | |
| 5, moved from 6th to 5th | 1.3% | 20 | +100% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.66% | 10 | 0% | +0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.66% | 10 | 0% | +0.1 points |
47.4%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +5.5 points.
32.9%
Held 2nd. 500 estimated branded searches, +2% vs prior month. Share +4.4 points.
3.
Endura13.8%
Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -8.9 points.
4.
Giro3.3%
Held 4th. 50 estimated branded searches, -44.4% vs prior month. Share -1.9 points.
5.
POC1.3%
Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.
6.
100%0.66%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.66%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among MTB gloves brands in New Zealand?
7 brands
In September 2026, Troy Lee Designs was the most searched among MTB gloves brands in New Zealand, with an estimated 720 branded searches, 47.4% of all searches for the seven we track. Fox Racing is in 2nd place, 14.5 percentage points behind at 32.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 50% → 47.4% | 52.1%Mar 2026 | 40.7%Nov 2025 | 1st | |
| 28.5% → 32.9% | 41.2%Nov 2025 | 27.2%Mar 2026 | 2nd | |
| 14.6% → 13.8% | 22.7%Aug 2026 | 10.8%Dec 2025 | 3rd | |
| 4.9% → 3.3% | 5.7%Dec 2025 | 2.8%Feb 2026 | 4th | |
| 0.69% → 1.3% | 1.3%Sep 2026 | 0.58%Aug 2026 | 6th → 5th | |
| 0.69% → 0.66% | 0.75%Jul 2026 | 0.56%Nov 2025 | 5th → 6th | |
| 0.69% → 0.66% | 0.75%Jul 2026 | 0%Mar 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand decreased from 50% to 47.4%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand increased from 28.5% to 32.9%.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand decreased from 14.6% to 13.8%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand decreased from 4.9% to 3.3%.
- Across the 12 months ending September 2026, POC’s share of searches among MTB gloves brands in New Zealand increased from 0.69% to 1.3%.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand peaked at 52.1% in March 2026 and was lowest at 40.7% in November 2025.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand peaked at 41.2% in November 2025 and was lowest at 27.2% in March 2026.
- Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 10.8% in December 2025.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand peaked at 5.7% in December 2025 and was lowest at 2.8% in February 2026.
- Across the 12 months ending September 2026, POC rose from 6th to 5th among MTB gloves brands in New Zealand.
- Across the 12 months ending September 2026, 100% fell from 5th to 6th among MTB gloves brands in New Zealand.
- Across the 12 months ending September 2026, Specialized held steady: its share of searches among MTB gloves brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand MTB gloves brands in September 2026?
5 changes

In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.

In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.

In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.

In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.

In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.
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