Brandwave

How popular isEndura?

In September 2026, people searched for Endura by name about 210 times in New Zealand, about the same as the previous year. These searches made up 13.8% of all New Zealand MTB gloves brand searches, placing Endura third out of seven brands. When we asked both ChatGPT and Google AI Overviews about MTB gloves brands, Endura did not appear in any of the answers.

Search and AI answers in September 2026

Endura is the third most searched of 7 competitors and not listed in any AI answer.

  1. Troy Lee DesignsShare of searches 47.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Fox RacingShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EnduraShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GiroShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. POCShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Endura did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Troy Lee Designs3rd
  4. POC4th
  5. Giro5th
  6. Endura–
  7. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MTB gloves brands compete with Endura?

Endura against MTB gloves brands in New Zealand, by month

Share of searches by month for Troy Lee Designs, Fox Racing, Endura, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsFox RacingEnduraGiroPOC100%Specialized
Oct 202550%28.5%14.6%4.9%0.69%0.69%0.69%
Nov 202540.7%41.2%11.9%4%1.1%0.56%0.56%
Dec 202545.9%35.7%10.8%5.7%0.64%0.64%0.64%
Jan 202647.1%32.7%13.7%4.6%0.65%0.65%0.65%
Feb 202650.3%30.1%14.7%2.8%0.7%0.7%0.7%
Mar 202652.1%27.2%15.4%4.1%0.59%0.59%0%
Apr 202644.7%32.9%16.1%4.3%0.62%0.62%0.62%
May 202646.5%36.1%11%4.5%0.65%0.65%0.65%
Jun 202645.9%35.7%13.4%3.2%0.64%0.64%0.64%
Jul 202644%34.3%15.7%3.7%0.75%0.75%0.75%
Aug 202641.9%28.5%22.7%5.2%0.58%0.58%0.58%
Sep 202647.4%32.9%13.8%3.3%1.3%0.66%0.66%

  1. 1.Troy Lee Designs

    47.4%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share +5.5 points.

  2. 2.Fox Racing

    32.9%

    Held 2nd. 500 estimated branded searches, +2% vs prior month. Share +4.4 points.

  3. 3.Endura

    13.8%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -8.9 points.

  4. 4.Giro

    3.3%

    Held 4th. 50 estimated branded searches, -44.4% vs prior month. Share -1.9 points.

  5. 5.POC

    1.3%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.

  6. 6.100%

    0.66%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Specialized

    0.66%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Endura and its closest rivals

Every comparison with Endura

11 comparisons

How has branded search demand for Endura changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Endura in New Zealand held steady at 210.
  • Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand decreased from 14.6% to 13.8%.
  • Across the 12 months ending September 2026, Endura’s share of searches among MTB gloves brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 10.8% in December 2025.

How did search popularity change for New Zealand MTB gloves brands in September 2026?

5 changes

  1. In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.

  2. In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.

  3. In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.

  4. In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.

  5. In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

How are Endura’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Endura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • endura

Do you work for Endura? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Endura compete?

Endura is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands6th of 61.8%Show ranking
Bib shorts brands4th of 77.3%Show ranking
Bike gloves brands3rd of 69.4%Show ranking
MTB gloves brands3rd of 713.8%Shown above
Creator with pink hair and a pink jacket

Is Endura your brand?

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