Brandwave

How popular isGiro?

In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 3.3% of all New Zealand MTB gloves brand searches, placing Giro fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about MTB gloves brands, Giro appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Giro is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Troy Lee DesignsShare of searches 47.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Fox RacingShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EnduraShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GiroShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. POCShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

Giro website (opens in a new tab)

Follow Giro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Giro is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Troy Lee Designs3rd
  4. POC4th
  5. Giro5th
  6. Endura–
  7. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MTB gloves brands compete with Giro?

Giro against MTB gloves brands in New Zealand, by month

Share of searches by month for Troy Lee Designs, Fox Racing, Endura, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsFox RacingEnduraGiroPOC100%Specialized
Oct 202550%28.5%14.6%4.9%0.69%0.69%0.69%
Nov 202540.7%41.2%11.9%4%1.1%0.56%0.56%
Dec 202545.9%35.7%10.8%5.7%0.64%0.64%0.64%
Jan 202647.1%32.7%13.7%4.6%0.65%0.65%0.65%
Feb 202650.3%30.1%14.7%2.8%0.7%0.7%0.7%
Mar 202652.1%27.2%15.4%4.1%0.59%0.59%0%
Apr 202644.7%32.9%16.1%4.3%0.62%0.62%0.62%
May 202646.5%36.1%11%4.5%0.65%0.65%0.65%
Jun 202645.9%35.7%13.4%3.2%0.64%0.64%0.64%
Jul 202644%34.3%15.7%3.7%0.75%0.75%0.75%
Aug 202641.9%28.5%22.7%5.2%0.58%0.58%0.58%
Sep 202647.4%32.9%13.8%3.3%1.3%0.66%0.66%

  1. 1.Troy Lee Designs

    47.4%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share +5.5 points.

  2. 2.Fox Racing

    32.9%

    Held 2nd. 500 estimated branded searches, +2% vs prior month. Share +4.4 points.

  3. 3.Endura

    13.8%

    Held 3rd. 210 estimated branded searches, -46.2% vs prior month. Share -8.9 points.

  4. 4.Giro

    3.3%

    Held 4th. 50 estimated branded searches, -44.4% vs prior month. Share -1.9 points.

  5. 5.POC

    1.3%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.

  6. 6.100%

    0.66%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Specialized

    0.66%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Giro and its closest rivals

Every comparison with Giro

15 comparisons

How has branded search demand for Giro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand decreased from 4.9% to 3.3%.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand peaked at 5.7% in December 2025 and was lowest at 2.8% in February 2026.

How did search popularity change for New Zealand MTB gloves brands in September 2026?

5 changes

  1. In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.

  2. In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.

  3. In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.

  4. In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.

  5. In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

How are Giro’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giro bike gloves
  • giro bike shoes
  • giro cycling helmet
  • giro gravel shoes
  • giro helmet
  • giro mtb shoe
  • giro snow helmet

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giro compete?

Giro is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands2nd of 58.9%Show ranking
MTB helmet brands2nd of 530.4%Show ranking
Cycling helmet brands1st of 737.5%Show ranking
Bike gloves brands6th of 61.3%Show ranking
MTB shoes brands1st of 755.6%Show ranking
Bike shoes brands5th of 62.9%Show ranking
MTB gloves brands4th of 73.3%Shown above
Cycling shoe brands1st of 630.6%Show ranking
Gravel shoes brands5th of 52.9%Show ranking
Creator with pink hair and a pink jacket

Is Giro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free