Fox Racing vs Giro:Which is more popular?
In September 2026, Fox Racing had more branded searches than Giro among MTB gloves brands in New Zealand. Fox Racing had about 500 branded searches, while Giro had 50. Fox Racing made up 32.9% of all MTB gloves brand searches we track, and Giro accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing appeared in four of the five answers and Giro in two. Fox Racing was mentioned before Giro in every answer.
Who do people search for more?
Fox Racing, about 10 searches for every 1 for Giro
Who does AI mention more?
Fox Racing, mentioned in 4 of 5 answers, Giro in 2
Who does AI recommend more?
Fox Racing, named ahead of Giro in every answer
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Top MTB gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before Giro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fox Racing1st
100%2nd
Troy Lee Designs3rd
POC4th
Giro5th
Endura–
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fox Racing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 100%3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB gloves brands
5 answers
Asked ChatGPT
“Which MTB gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB gloves brands in New Zealand?”
Asked ChatGPT
“What's the best MTB gloves brand in New Zealand for trail protection?”
Searched Google, AI Overview
“mtb gloves nz”
Searched Google, AI Overview
“bike gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fox Racing or Giro more popular in search?
This chart shows how often people search Google for Fox Racing and Giro by name. Each line represents a brand's share of searches for all seven MTB gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fox Racing, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Troy Lee Designs | Fox Racing | Endura | Giro | POC | 100% | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.5% | 14.6% | 4.9% | 0.69% | 0.69% | 0.69% |
| Nov 2025 | 40.7% | 41.2% | 11.9% | 4% | 1.1% | 0.56% | 0.56% |
| Dec 2025 | 45.9% | 35.7% | 10.8% | 5.7% | 0.64% | 0.64% | 0.64% |
| Jan 2026 | 47.1% | 32.7% | 13.7% | 4.6% | 0.65% | 0.65% | 0.65% |
| Feb 2026 | 50.3% | 30.1% | 14.7% | 2.8% | 0.7% | 0.7% | 0.7% |
| Mar 2026 | 52.1% | 27.2% | 15.4% | 4.1% | 0.59% | 0.59% | 0% |
| Apr 2026 | 44.7% | 32.9% | 16.1% | 4.3% | 0.62% | 0.62% | 0.62% |
| May 2026 | 46.5% | 36.1% | 11% | 4.5% | 0.65% | 0.65% | 0.65% |
| Jun 2026 | 45.9% | 35.7% | 13.4% | 3.2% | 0.64% | 0.64% | 0.64% |
| Jul 2026 | 44% | 34.3% | 15.7% | 3.7% | 0.75% | 0.75% | 0.75% |
| Aug 2026 | 41.9% | 28.5% | 22.7% | 5.2% | 0.58% | 0.58% | 0.58% |
| Sep 2026 | 47.4% | 32.9% | 13.8% | 3.3% | 1.3% | 0.66% | 0.66% |
How has the Fox Racing and Giro comparison changed over the last 12 months?
3 findings
- Fox Racing was ahead of Giro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands in New Zealand moved from 28.5% to 32.9%, and its estimated monthly branded searches moved from 410 to 500.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand MTB gloves brands in September 2026?
2 changes
In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.
In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox gloves
- fox mtb gloves
Giro
1 branded search term
- giro mtb shoe
Other head-to-heads among MTB gloves brands
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