How popular isGiro?
In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 30.6% of all New Zealand cycling shoe brand searches, placing Giro first out of six brands. When we asked both ChatGPT and Google AI Overviews about cycling shoe brands, Giro appeared in four of the five answers and was the third most recommended of the six.
Giro is the most searched of 6 competitors and the third most recommended in AI answers.
GiroShare of searches 30.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SidiShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpecializedShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FizikShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cycling shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Giro is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fizik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling shoe brands
5 answers
Asked ChatGPT
“Which cycling shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling shoe brands in New Zealand?”
Asked ChatGPT
“What's the best cycling shoe brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling shoes”
Searched Google, AI Overview
“bike shoes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cycling shoe brands compete with Giro?
Share of searches by month for Giro, Shimano, Sidi, Specialized, Fizik, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Specialized | Fizik | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 19.6% | 21.4% | 12.5% | 8.9% | 12.5% |
| Nov 2025 | 37.5% | 21.9% | 14.1% | 10.9% | 7.8% | 7.8% |
| Dec 2025 | 35.1% | 18.9% | 14.9% | 9.5% | 12.2% | 9.5% |
| Jan 2026 | 30% | 24.3% | 15.7% | 10% | 10% | 10% |
| Feb 2026 | 31.6% | 24.6% | 19.3% | 8.8% | 8.8% | 7% |
| Mar 2026 | 32.1% | 19.6% | 23.2% | 8.9% | 7.1% | 8.9% |
| Apr 2026 | 40.7% | 18.6% | 11.9% | 11.9% | 8.5% | 8.5% |
| May 2026 | 31.6% | 19.3% | 17.5% | 12.3% | 12.3% | 7% |
| Jun 2026 | 28% | 18% | 24% | 10% | 10% | 10% |
| Jul 2026 | 32.7% | 14.3% | 22.4% | 10.2% | 10.2% | 10.2% |
| Aug 2026 | 32.3% | 14.5% | 22.6% | 11.3% | 8.1% | 11.3% |
| Sep 2026 | 30.6% | 22.6% | 21% | 11.3% | 8.1% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 190 | -5% | -1.6 points | |
| 2, moved from 3rd to 2nd | 22.6% | 140 | +55.6% | +8.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21% | 130 | -7.1% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.3% | 70 | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 8.1% | 50 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.5% | 40 | -42.9% | -4.8 pointsmoved from 4th to 6th |
1.
Giro30.6%
Held 1st. 190 estimated branded searches, -5% vs prior month. Share -1.6 points.
2.
Shimano22.6%
Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +8.1 points.
3.
Sidi21%
Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -1.6 points.
11.3%
Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Fizik8.1%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Lake6.5%
Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -4.8 points.
Compare popularity between Giro and its closest rivals
Every comparison with Giro
15 comparisons
How has branded search demand for Giro changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand increased from 25% to 30.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand peaked at 40.7% in April 2026 and was lowest at 25% in October 2025.
How did search popularity change for New Zealand cycling shoe brands in September 2026?
6 changes
In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.
How are Giro’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- giro bike gloves
- giro bike shoes
- giro cycling helmet
- giro gravel shoes
- giro helmet
- giro mtb shoe
- giro snow helmet
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Where does Giro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Snow helmet brands | 2nd of 5 | 8.9% | Show ranking |
| MTB helmet brands | 2nd of 5 | 30.4% | Show ranking |
| Cycling helmet brands | 1st of 7 | 37.5% | Show ranking |
| Bike gloves brands | 6th of 6 | 1.3% | Show ranking |
| MTB shoes brands | 1st of 7 | 55.6% | Show ranking |
| Bike shoes brands | 5th of 6 | 2.9% | Show ranking |
| MTB gloves brands | 4th of 7 | 3.3% | Show ranking |
| Cycling shoe brands | 1st of 6 | 30.6% | Shown above |
| Gravel shoes brands | 5th of 5 | 2.9% | Show ranking |
Is Giro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.