How popular isLake?
In September 2026, people searched for Lake by name about 40 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 6.5% of all New Zealand cycling shoe brand searches, placing Lake sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cycling shoe brands, Lake appeared in four of the five answers and was the fourth most recommended of the six.
Lake is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
GiroShare of searches 30.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SidiShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpecializedShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LakeShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top cycling shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lake was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lake is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fizik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling shoe brands
5 answers
Asked ChatGPT
“Which cycling shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling shoe brands in New Zealand?”
Asked ChatGPT
“What's the best cycling shoe brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling shoes”
Searched Google, AI Overview
“bike shoes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cycling shoe brands compete with Lake?
Share of searches by month for Giro, Shimano, Sidi, Specialized, Fizik, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Specialized | Fizik | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 19.6% | 21.4% | 12.5% | 8.9% | 12.5% |
| Nov 2025 | 37.5% | 21.9% | 14.1% | 10.9% | 7.8% | 7.8% |
| Dec 2025 | 35.1% | 18.9% | 14.9% | 9.5% | 12.2% | 9.5% |
| Jan 2026 | 30% | 24.3% | 15.7% | 10% | 10% | 10% |
| Feb 2026 | 31.6% | 24.6% | 19.3% | 8.8% | 8.8% | 7% |
| Mar 2026 | 32.1% | 19.6% | 23.2% | 8.9% | 7.1% | 8.9% |
| Apr 2026 | 40.7% | 18.6% | 11.9% | 11.9% | 8.5% | 8.5% |
| May 2026 | 31.6% | 19.3% | 17.5% | 12.3% | 12.3% | 7% |
| Jun 2026 | 28% | 18% | 24% | 10% | 10% | 10% |
| Jul 2026 | 32.7% | 14.3% | 22.4% | 10.2% | 10.2% | 10.2% |
| Aug 2026 | 32.3% | 14.5% | 22.6% | 11.3% | 8.1% | 11.3% |
| Sep 2026 | 30.6% | 22.6% | 21% | 11.3% | 8.1% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 190 | -5% | -1.6 points | |
| 2, moved from 3rd to 2nd | 22.6% | 140 | +55.6% | +8.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21% | 130 | -7.1% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.3% | 70 | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 8.1% | 50 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.5% | 40 | -42.9% | -4.8 pointsmoved from 4th to 6th |
1.
Giro30.6%
Held 1st. 190 estimated branded searches, -5% vs prior month. Share -1.6 points.
2.
Shimano22.6%
Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +8.1 points.
3.
Sidi21%
Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -1.6 points.
11.3%
Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Fizik8.1%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Lake6.5%
Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -4.8 points.
Compare popularity between Lake and its closest rivals
Every comparison with Lake
4 comparisons
How has branded search demand for Lake changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lake in New Zealand fell from 70 to 40.
- Across the 12 months ending September 2026, Lake’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 6.5%.
- Across the 12 months ending September 2026, Lake fell from 4th to 6th among cycling shoe brands in New Zealand.
How did search popularity change for New Zealand cycling shoe brands in September 2026?
6 changes
In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.
How are Lake’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Lake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lake cycling shoes
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Where does Lake compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bike shoes brands | 6th of 6 | 2.3% | Show ranking |
| Cycling shoe brands | 6th of 6 | 6.5% | Shown above |
Is Lake your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.