Fizik vs Lake:Which is more popular?
In September 2026, Fizik had more branded searches than Lake among cycling shoe brands in New Zealand. Fizik had about 50 branded searches, while Lake had 40. Fizik made up 8.1% of all cycling shoe brand searches we track, and Lake accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about cycling shoe brands, Lake appeared in four of the five answers and Fizik in two. Lake was mentioned before Fizik in three out of four answers that named either.
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Top cycling shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lake was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fizik was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lake was listed before Fizik in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fizik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling shoe brands
5 answers
Asked ChatGPT
“Which cycling shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling shoe brands in New Zealand?”
Asked ChatGPT
“What's the best cycling shoe brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling shoes”
Searched Google, AI Overview
“bike shoes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fizik or Lake more popular in search?
This chart shows how often people search Google for Fizik and Lake by name. Each line represents a brand's share of searches for all six cycling shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fizik, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Specialized | Fizik | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 19.6% | 21.4% | 12.5% | 8.9% | 12.5% |
| Nov 2025 | 37.5% | 21.9% | 14.1% | 10.9% | 7.8% | 7.8% |
| Dec 2025 | 35.1% | 18.9% | 14.9% | 9.5% | 12.2% | 9.5% |
| Jan 2026 | 30% | 24.3% | 15.7% | 10% | 10% | 10% |
| Feb 2026 | 31.6% | 24.6% | 19.3% | 8.8% | 8.8% | 7% |
| Mar 2026 | 32.1% | 19.6% | 23.2% | 8.9% | 7.1% | 8.9% |
| Apr 2026 | 40.7% | 18.6% | 11.9% | 11.9% | 8.5% | 8.5% |
| May 2026 | 31.6% | 19.3% | 17.5% | 12.3% | 12.3% | 7% |
| Jun 2026 | 28% | 18% | 24% | 10% | 10% | 10% |
| Jul 2026 | 32.7% | 14.3% | 22.4% | 10.2% | 10.2% | 10.2% |
| Aug 2026 | 32.3% | 14.5% | 22.6% | 11.3% | 8.1% | 11.3% |
| Sep 2026 | 30.6% | 22.6% | 21% | 11.3% | 8.1% | 6.5% |
How has the Fizik and Lake comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Fizik took it in December 2025, Lake took it in March 2026, Fizik took it in May 2026, Lake took it in August 2026, Fizik took it in September 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand moved from 8.9% to 8.1%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Lake’s share of searches among cycling shoe brands in New Zealand moved from 12.5% to 6.5%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand cycling shoe brands in September 2026?
2 changes
In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fizik’s and Lake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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