Cycling shoe brands in New Zealand:Which are most popular?
In September 2026, Giro was the most searched cycling shoe brand in New Zealand, accounting for 30.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Shimano and Specialized showed up in every answer. Shimano was recommended most often, coming first in four out of five responses.
GiroShare of searches 30.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SidiShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpecializedShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FizikShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cycling shoe brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano and Specialized appeared every time. Shimano was recommended most often, coming first in four out of five answers. Specialized was second, and Giro was third. Sidi, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fizik2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling shoe brands
5 answers
Asked ChatGPT
“Which cycling shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling shoe brands in New Zealand?”
Asked ChatGPT
“What's the best cycling shoe brand in New Zealand for road riding?”
Searched Google, AI Overview
“best cycling shoes”
Searched Google, AI Overview
“bike shoes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cycling shoe brands do people search for most?
This chart shows how often people search Google for each cycling shoe brand by name. Each line represents a brand's share of searches for all six cycling shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Shimano, Sidi, Specialized, Fizik, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Specialized | Fizik | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 19.6% | 21.4% | 12.5% | 8.9% | 12.5% |
| Nov 2025 | 37.5% | 21.9% | 14.1% | 10.9% | 7.8% | 7.8% |
| Dec 2025 | 35.1% | 18.9% | 14.9% | 9.5% | 12.2% | 9.5% |
| Jan 2026 | 30% | 24.3% | 15.7% | 10% | 10% | 10% |
| Feb 2026 | 31.6% | 24.6% | 19.3% | 8.8% | 8.8% | 7% |
| Mar 2026 | 32.1% | 19.6% | 23.2% | 8.9% | 7.1% | 8.9% |
| Apr 2026 | 40.7% | 18.6% | 11.9% | 11.9% | 8.5% | 8.5% |
| May 2026 | 31.6% | 19.3% | 17.5% | 12.3% | 12.3% | 7% |
| Jun 2026 | 28% | 18% | 24% | 10% | 10% | 10% |
| Jul 2026 | 32.7% | 14.3% | 22.4% | 10.2% | 10.2% | 10.2% |
| Aug 2026 | 32.3% | 14.5% | 22.6% | 11.3% | 8.1% | 11.3% |
| Sep 2026 | 30.6% | 22.6% | 21% | 11.3% | 8.1% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 190 | -5% | -1.6 points | |
| 2, moved from 3rd to 2nd | 22.6% | 140 | +55.6% | +8.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21% | 130 | -7.1% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.3% | 70 | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 8.1% | 50 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.5% | 40 | -42.9% | -4.8 pointsmoved from 4th to 6th |
1.
Giro30.6%
Held 1st. 190 estimated branded searches, -5% vs prior month. Share -1.6 points.
2.
Shimano22.6%
Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +8.1 points.
3.
Sidi21%
Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -1.6 points.
11.3%
Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Fizik8.1%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Lake6.5%
Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -4.8 points.
Which brand is most popular in search among cycling shoe brands in New Zealand?
6 brands
In September 2026, Giro was the most searched among cycling shoe brands in New Zealand, with an estimated 190 branded searches, 30.6% of all searches for the six we track. Shimano is in 2nd place, 8.1 percentage points behind at 22.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Giro | 25% → 30.6% | 40.7%Apr 2026 | 25%Oct 2025 | 1st |
| Shimano | 19.6% → 22.6% | 24.6%Feb 2026 | 14.3%Jul 2026 | 3rd → 2nd |
| Sidi | 21.4% → 21% | 24%Jun 2026 | 11.9%Apr 2026 | 2nd → 3rd |
| Specialized | 12.5% → 11.3% | 12.5%Oct 2025 | 8.8%Feb 2026 | 5th → 4th |
| Fizik | 8.9% → 8.1% | 12.3%May 2026 | 7.1%Mar 2026 | 6th → 5th |
| Lake | 12.5% → 6.5% | 12.5%Oct 2025 | 6.5%Sep 2026 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand increased from 25% to 30.6%.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand increased from 19.6% to 22.6%.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 11.3%.
- Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand decreased from 8.9% to 8.1%.
- Across the 12 months ending September 2026, Lake’s share of searches among cycling shoe brands in New Zealand decreased from 12.5% to 6.5%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand peaked at 40.7% in April 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Shimano’s share of searches among cycling shoe brands in New Zealand peaked at 24.6% in February 2026 and was lowest at 14.3% in July 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among cycling shoe brands in New Zealand peaked at 24% in June 2026 and was lowest at 11.9% in April 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling shoe brands in New Zealand peaked at 12.5% in October 2025 and was lowest at 8.8% in February 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among cycling shoe brands in New Zealand peaked at 12.3% in May 2026 and was lowest at 7.1% in March 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
- Across the 12 months ending September 2026, Lake fell from 4th to 6th among cycling shoe brands in New Zealand.
How did search popularity change for New Zealand cycling shoe brands in September 2026?
6 changes
In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.
Compare popularity between leading brands
- Giro vs Shimano: compare popularity
- Giro vs Sidi: compare popularity
- Giro vs Specialized: compare popularity
- Giro vs Fizik: compare popularity
- Shimano vs Sidi: compare popularity
- Shimano vs Specialized: compare popularity
- Shimano vs Fizik: compare popularity
- Sidi vs Specialized: compare popularity
- Sidi vs Fizik: compare popularity
- Specialized vs Fizik: compare popularity
- Compare any of these brands
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