Bike shoes brands in New Zealand:Which are most popular?
In September 2026, Specialized was the most searched bike shoes brand in New Zealand, accounting for 76% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Specialized and Shimano showed up in every answer. Shimano was recommended most often, coming first in every response.
SpecializedShare of searches 76%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
ShimanoShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SidiShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
FizikShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
GiroShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top bike shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Specialized and Shimano appeared every time. Shimano was recommended most often, coming first in every answer. Specialized was second, and Giro was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike shoes brands
4 answers
Asked ChatGPT
“Which bike shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike shoes brands in New Zealand?”
Asked ChatGPT
“What's the best bike shoes brand in New Zealand for clipless riding?”
Searched Google, AI Overview
“cycling shoes nz”
Searched Google, AI Overview
“road bike shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike shoes brands do people search for most?
This chart shows how often people search Google for each bike shoes brand by name. Each line represents a brand's share of searches for all six bike shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Specialized, Shimano, Sidi, Fizik, Giro, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Shimano | Sidi | Fizik | Giro | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 6.5% | 7.1% | 3% | 2.4% | 4.1% |
| Nov 2025 | 77.4% | 8.3% | 5.4% | 3% | 3% | 3% |
| Dec 2025 | 73.9% | 8% | 6.3% | 5.1% | 2.8% | 4% |
| Jan 2026 | 77.3% | 8.2% | 5.3% | 3.4% | 2.4% | 3.4% |
| Feb 2026 | 77.4% | 8.3% | 6.5% | 3% | 2.4% | 2.4% |
| Mar 2026 | 83.3% | 4.8% | 5.7% | 1.8% | 2.2% | 2.2% |
| Apr 2026 | 85.2% | 4.9% | 3.1% | 2.2% | 2.2% | 2.2% |
| May 2026 | 81.2% | 5.6% | 5.1% | 3.6% | 2.5% | 2% |
| Jun 2026 | 73.5% | 6.6% | 8.8% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 73.3% | 5.8% | 9.2% | 4.2% | 3.3% | 4.2% |
| Aug 2026 | 71.4% | 6.4% | 10% | 3.6% | 3.6% | 5% |
| Sep 2026 | 76% | 8.2% | 7.6% | 2.9% | 2.9% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 1.3K | +30% | +4.6 points | |
| 2, moved from 3rd to 2nd | 8.2% | 140 | +55.6% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.6% | 130 | -7.1% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 2.9% | 50 | 0% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 2.9% | 50 | 0% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 2.3% | 40 | -42.9% | -2.7 pointsmoved from 4th to 6th |
76%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.
2.
Shimano8.2%
Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +1.8 points.
3.
Sidi7.6%
Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -2.4 points.
4.
Fizik2.9%
Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Giro2.9%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Lake2.3%
Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -2.7 points.
Which brand is most popular in search among bike shoes brands in New Zealand?
6 brands
In September 2026, Specialized was the most searched among bike shoes brands in New Zealand, with an estimated 1.3K branded searches, 76% of all searches for the six we track. Shimano is in 2nd place, 67.8 percentage points behind at 8.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Specialized | 76.9% → 76% | 85.2%Apr 2026 | 71.4%Aug 2026 | 1st |
| Shimano | 6.5% → 8.2% | 8.3%Nov 2025 | 4.8%Mar 2026 | 3rd → 2nd |
| Sidi | 7.1% → 7.6% | 10%Aug 2026 | 3.1%Apr 2026 | 2nd → 3rd |
| Fizik | 3% → 2.9% | 5.1%Dec 2025 | 1.8%Mar 2026 | 5th → 4th |
| Giro | 2.4% → 2.9% | 3.7%Jun 2026 | 2.2%Mar 2026 | 6th → 5th |
| Lake | 4.1% → 2.3% | 5%Aug 2026 | 2%May 2026 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand decreased from 76.9% to 76%.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand increased from 6.5% to 8.2%.
- Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand increased from 7.1% to 7.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand increased from 2.4% to 2.9%.
- Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand decreased from 4.1% to 2.3%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike shoes brands in New Zealand peaked at 85.2% in April 2026 and was lowest at 71.4% in August 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among bike shoes brands in New Zealand peaked at 10% in August 2026 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, Fizik’s share of searches among bike shoes brands in New Zealand peaked at 5.1% in December 2025 and was lowest at 1.8% in March 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand peaked at 5% in August 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Sidi fell from 2nd to 3rd among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Fizik rose from 5th to 4th among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Giro rose from 6th to 5th among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Lake fell from 4th to 6th among bike shoes brands in New Zealand.
How did search popularity change for New Zealand bike shoes brands in September 2026?
6 changes
In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
Compare popularity between leading brands
- Specialized vs Shimano: compare popularity
- Specialized vs Sidi: compare popularity
- Specialized vs Fizik: compare popularity
- Specialized vs Giro: compare popularity
- Shimano vs Sidi: compare popularity
- Shimano vs Fizik: compare popularity
- Shimano vs Giro: compare popularity
- Sidi vs Fizik: compare popularity
- Sidi vs Giro: compare popularity
- Fizik vs Giro: compare popularity
- Compare any of these brands
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