Brandwave

How popular isLake?

In September 2026, people searched for Lake by name about 40 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 2.3% of all New Zealand bike shoes brand searches, placing Lake sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about bike shoes brands, Lake appeared in two of the four answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Lake is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. SpecializedShare of searches 76%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. ShimanoShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. SidiShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. FizikShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. LakeShare of searches 2.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top bike shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lake was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lake is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Specialized2nd
  3. Giro3rd
  4. Fizik4th
  5. Lake5th
  6. Sidi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bike shoes brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike shoes brands compete with Lake?

Lake against bike shoes brands in New Zealand, by month

Share of searches by month for Specialized, Shimano, Sidi, Fizik, Giro, Lake. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedShimanoSidiFizikGiroLake
Oct 202576.9%6.5%7.1%3%2.4%4.1%
Nov 202577.4%8.3%5.4%3%3%3%
Dec 202573.9%8%6.3%5.1%2.8%4%
Jan 202677.3%8.2%5.3%3.4%2.4%3.4%
Feb 202677.4%8.3%6.5%3%2.4%2.4%
Mar 202683.3%4.8%5.7%1.8%2.2%2.2%
Apr 202685.2%4.9%3.1%2.2%2.2%2.2%
May 202681.2%5.6%5.1%3.6%2.5%2%
Jun 202673.5%6.6%8.8%3.7%3.7%3.7%
Jul 202673.3%5.8%9.2%4.2%3.3%4.2%
Aug 202671.4%6.4%10%3.6%3.6%5%
Sep 202676%8.2%7.6%2.9%2.9%2.3%

  1. 1.Specialized

    76%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.

  2. 2.Shimano

    8.2%

    Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +1.8 points.

  3. 3.Sidi

    7.6%

    Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -2.4 points.

  4. 4.Fizik

    2.9%

    Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Giro

    2.9%

    Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Lake

    2.3%

    Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -2.7 points.

Compare popularity between Lake and its closest rivals

Every comparison with Lake

4 comparisons

How has branded search demand for Lake changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lake in New Zealand fell from 70 to 40.
  • Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand decreased from 4.1% to 2.3%.
  • Across the 12 months ending September 2026, Lake’s share of searches among bike shoes brands in New Zealand peaked at 5% in August 2026 and was lowest at 2% in May 2026.
  • Across the 12 months ending September 2026, Lake fell from 4th to 6th among bike shoes brands in New Zealand.

How did search popularity change for New Zealand bike shoes brands in September 2026?

6 changes

  1. In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.

  2. In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.

  3. In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.

  4. In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.

  5. In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

  6. In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

How are Lake’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lake cycling shoes

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How the Brand Demand Index is measured

Where does Lake compete?

Lake is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike shoes brands6th of 62.3%Shown above
Cycling shoe brands6th of 66.5%Show ranking
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Is Lake your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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